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Apple changes tune, offers Band Aid single on iTunes

updated 06:50 am EST, Wed December 1, 2004

iTMS offers Band Aid song

Apple is now after it reached agreement with the charity, according to the BBC: "Apple had been unwilling to raise the cost of the single in line with other download services, said Band Aid. But the single is now on sale for 79p - the usual cost of a song from iTunes - with Apple donating a further 70p to the charity for each song downloaded. A copy of the original 1984 song is also available for download at 79p - with all proceeds going to the charity. More than 72,000 copies of the new Band Aid single were sold on its first day of release on Monday, according to sales figures."




by MacNN Staff

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  1. madgunde

    Joined: Dec 1969

    0

    Smart move...

    This was a smart compromise for Apple. They get to be the better man by selling it at the standard iTMS price they get what they want and making up the extra cost themselves, they are making themselves look charitable. All the while they get whatever traffic these songs will generate and just write off the cost as a charitable/marketing expense.

    Glad they were able to reach an agreement that both parties can be satisfied with.

  1. beeble

    Joined: Dec 1969

    0

    Did Apple really change

    The headline says that Apple changed it's tune. Apple's position was that the song wouldn't be sold for more than 79p. The song is being sold for 79p. While the donation is a compromise, and a smart one because Apple comes out looking even better, did they really change their position all that much.

    Of course the Band Aid people get the same amount of money so they really didn't change at all. The big winners are the people who get to buy from Apple cheaper than everywhere else. The big loosers are the people who paid twice as much from somewhere else and they still can't play it on their iPod.

  1. gambit23

    Joined: Dec 1969

    0

    re: beeble

    "Of course the Band Aid people get the same amount of money so they really didn't change at all. The big winners are the people who get to buy from Apple cheaper than everywhere else. The big loosers are the people who paid twice as much from somewhere else and they still can't play it on their iPod."


    haha Good point. :)

  1. heyriddle

    Joined: Dec 1969

    0

    US

    So are they going to offer the download in the United States?

  1. FireWire

    Joined: Dec 1969

    0

    or Canada?

    december 1st and still no iTMS :( at least now i can access the other country stores, which was blocked since last week..

  1. Ganesha

    Joined: Dec 1969

    0

    Don't they get more...

    On ITMS the wording is

    Apple will donate an additional 0.70 pounds... This mean to me they get their cut of the .79 and another .70.

  1. coldfusion1970

    Joined: Dec 1969

    0

    Sweet move

    What a great deal by Apple.
    I'm very satisfied with the solution.

    Go go Steve Jobs !!!

  1. Titanium Man

    Joined: Dec 1969

    0

    Bravo!

    Next step for Steve: The Jobs Foundation. Why should Bill Gates' foundation get all the glory?

    And in the spirit of the season, I have to admit that whatever the reason for Gates' donations to humanitarian causes, I have to grudgingly respect him for giving.

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