Apple changes tune, offers Band Aid single on iTunes
updated 06:50 am EST, Wed December 1, 2004
iTMS offers Band Aid song
Apple is now after it reached agreement with the charity, according to the BBC: "Apple had been unwilling to raise the cost of the single in line with other download services, said Band Aid. But the single is now on sale for 79p - the usual cost of a song from iTunes - with Apple donating a further 70p to the charity for each song downloaded. A copy of the original 1984 song is also available for download at 79p - with all proceeds going to the charity. More than 72,000 copies of the new Band Aid single were sold on its first day of release on Monday, according to sales figures."
Fresh-Faced Recruit
Joined: Nov 2002
Smart move...
This was a smart compromise for Apple. They get to be the better man by selling it at the standard iTMS price they get what they want and making up the extra cost themselves, they are making themselves look charitable. All the while they get whatever traffic these songs will generate and just write off the cost as a charitable/marketing expense.
Glad they were able to reach an agreement that both parties can be satisfied with.