updated 07:25 am EST, Mon November 29, 2004
Creative takes on Apple
for a share of the MP3 player market. Last Friday, Creative offered heavy discounts on its Zen Micro digital music player--even offering it for free--to those who would trade-in their iPod. However, the Straits Times says that "Apple fans were not easily tempted though. The promotion saw just 20 people give up their iPods. Apple currently has a 54 per cent slice of the MP3 pie. Creative has just 16.5 per cent but wants that figure increased to 40 per cent. The Sunday Times rounds up a die-hard iPod mini fan and a Zen Micro convert and asked them why they think their little player rocks harder than its competitor."