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iPod \'halo effect\' boosts switchers, Mac sales

updated 10:45 am EST, Wed November 24, 2004

iPod \'halo effect\'

Apple's iPod may be influencing , according to one analyst's survey. News.com reports that the "popularity of the iPod could well be boosting Apple Computer's financials in unexpected ways. According to a survey of iPod users by financial analysis firm Piper Jaffray, Macs are now basking in the reflected glory of the iPod, with some who own the music player saying they have already or are intending to ditch their PCs for Macs. The research found that 6 percent of iPod users have made the switch. An additional 7 percent said they are planning to dump their old PC desktop for an Apple machine, according to the survey....Among the factors influencing the PC-dumping crowd were ease of use, the focus on entertainment and the perception of better security."




by MacNN Staff

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  1. dave a

    Joined: Dec 1969

    0

    OK...problem ...

    Where are the increased Mac sales?

    Would Apple be able to greatly increase their market share if they finally made an iMac-class machine *without a built in monitor* ?

    Or is it the supply constraints? (Dual-core G4s may well be on the agenda ifi the G5s never come in the appropriate quantities). That would influence pricing too. If you only have 40,000 machines to sell in a given time I can see using a high price...though I'd rather see them sell 400,000 at a lower price...survival is always an issue here. At some point Linux will become usable for normal people - I think. (It depends largely on corporate support - people at RedHat and IBM making interfaces "for teh rest of us."

    Or are the switchers merely compensating for reverse switchers, leaving the field stable?

  1. Eriamjh

    Joined: Dec 1969

    0

    Yeah, right...

    This is what Jobs wanted from the get-go, but it hasn't translated in sales of PowerMacs or iMacs yet.

    When the sales number show it, I'll believe it.

    When powerMac sales and/or market share increases, I'll believe it.

  1. mrpuddles

    Joined: Dec 1969

    0

    iBooks and Powerbooks

    If you check their financial information, you'll notice that their sales have been increasing - but only for ibooks and powerbooks. Their desktop sales have been stale for years.

  1. mbryda

    Joined: Dec 1969

    0

    Excatly

    Sales are up, ever so slightly. Mainly for notebooks, which is one of the growth areas for the whole industry. People have kick-butt desktops and now want to take that mobile.

    It will also be interesting to see the #'s for the iMac G5 this quarter. It's another machine that has great appeal to PC users, esp. those wanting a new computer with a LCD screen...

  1. dootbran

    Joined: Dec 1969

    0

    Re: OK...problem ...

    Isn't the new single G5 an imac class machine without the monitor?

  1. ronjamin

    Joined: Dec 1969

    0

    Consumers Rule!

    Lets face it, iPod sales are consumer driven. PC sales are largely Corporate driven (i.e. corporations like the Borg-like uniformity of the PC-Windows world).

    That said, there are two types of new Mac buyers:
    1. The virgin: never owned a computer or used a computer. Wants an iPod and needs a computer for it. Why not get both from the same company. Plus the Mac is cool looking, can fit in with my expensive Bose system and my plasma screen TV, and can do all that internet stuff. This is exclusively a consumer-driven market.

    2. The Corporate Monkey: Uses a computer at work but doesnt have one at home. Most likely will buy a windows machine because thats what he uses at work. And it works with an iPod. But might buy a Mac on impulse when going to buy an iPod in one of those cool Apple stores. Sales to this type of person are harder because of familiarity with Windows in the work environment. This market is driven by corporate computer purchases.

  1. testudo

    Joined: Dec 1969

    0

    Re: OK...problem

    Isn't the new single G5 an imac class machine without the monitor?

    Its an iMac without the monitor, for the same price as the iMac. That's not what you call "Giving people what they want", its "Let's make a cheap tower so we can say our towers start at $1500, even if every other manufacturers towers start at $300).

    Apple has no desire to increase sales or marketshare (I think it would kill them in terms of having to hire more manufacturers or something). If they did, they'd actually sell a computer where a Windows user, when first hearing the price, doesn't have their jaw drop to the floor and state "What the f***? Is it made of gold or something?".

    I mean, its hard enough to get a switcher to switch once they realize how much they'll have to pay for new software and the like (esp. since most of the consumer software out there is probably cheaper for Windows than Mac), its just another slap in the face to then say "And if you already have a nice 18" LCD, no problem, we'll sell you a computer just like this iMac without the monitor. Oh, same price, though..."

  1. testudo

    Joined: Dec 1969

    0

    Re: consumer's rule

    1. The virgin: never owned a computer or used a computer. Wants an iPod and needs a computer for it. Why not get both from the same company. Plus the Mac is cool looking, can fit in with my expensive Bose system and my plasma screen TV, and can do all that internet stuff. This is exclusively a consumer-driven market.

    Not just consumer-driven, but rich-consumer-driven (Bose audio, plasma screen TV, that's the consumer Apple's looking for! Of course, for the same price as a dual 1.8 mac, you can get a 40+" plasma screen TV, but who cares). Too bad there's no real choice for the 'Sony Audio' and '32" Mitsibushi TV" consumer (sorry, all, the eMac isn't a choice, its a penalty).

  1. Sosa

    Joined: Dec 1969

    0

    The eMac...

    Is a choice, especially if you have kids. If you want to save money, you do have options in the Winbox world, but you will not get the elegance of Apple.

  1. beeble

    Joined: Dec 1969

    0

    Quality

    Configure a Dell with the same capabilities as a Mac with software that performs the same functions and at best (for Dell) the Mac is going to beat it by a slim margin. Usually the Mac works out to be a significantly cheaper machine in the upfront cost.

    Add to that the longer life of the machine, lack of downtime due to viruses, worms, trojans, spyware and other security holes big enough to sail the QE2 through and you're saving an ever increasing fortune each and every day you use your new, cheaper than an equivalent PC, Macintosh.

    Do the numbers yourself as I've just done for a friend and see for yourself. I'd always thought that a Mac was a little more expensive but I was totally shocked when it came in cheaper than a Dell and the equivalent software I used is no where near as good as the software included with the Mac like Garageband, iMovie and iDVD. I went for equivalent features not similar ease of use or productivity. To get that on the PC, your going to pay some big dollars and still come up short.

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