Apple Store experience

Examing Apple's retail strategy, Jefferson Graham of The USA TODAY notes that Genius Bar is a with free support offered to nearly 100,000 people every week. "The stores represent nearly 50% of Apple's retail sales....Thanks to brilliant marketing, savvy neighborhood locations and a revival of the company's fortunes sparked by the hip iPod digital music player, Apple stores are hot. Walk into one in Los Angeles' outdoor mall The Grove, in New York's Soho district, on Chicago's North Michigan Avenue or in Austin's Barton Creek Mall, and it is likely to be jammed with customers. Saturday, Apple opened its first European store, in London's West End district. Next month, the 100th store will open, in Bethesda, Md. Not bad for a company that serves just 3% of the computing public."

by MacNN Staff