updated 10:05 am EDT, Fri October 29, 2004
Apple VP Ive on design
Apple vice-president of industrial design, Jonathan Ive, made a rare , where he spoke frankly about Apple and his design career, according to a Macworld UK report: "So many students ask me about design movements and technology - but those things change", Ive told the audience, saying that he believes success as a designer is about, "focus and caring". Looking back, he said: "I remember throwing stuff away and starting again, because I thought it could be a lot better. I worked hard at college. I understand that if you are prepared to keep going, if you really, really care, I think that's fundamental."