updated 02:05 pm EDT, Tue October 26, 2004
Apple intros the U2 iPod
Apple today introduced the iPod U2 Special Edition as part of a partnership between Apple, U2 and Universal Music Group (UMG) to "create innovative new products together for the new digital music era." The new U2 iPod holds up to 5,000 songs and features a black enclosure with a red Click Wheel and custom engraving of U2 band member signatures. The new 20GB iPod U2 Special Edition is expected to be available mid-November for a suggested retail price of $350 from the .
"We want our audience to have a more intimate online relationship with the band, and Apple can help us do that," said U2 lead singer Bono. "With iPod and iTunes, Apple has created a crossroads of art, commerce and technology which feels good for both musicians and fans."
The new U2 iPod is being introduced as the band prepares to release their new album "How to Dismantle an Atomic Bomb" in late November. In addition to the new U2 iPod and the exclusive sale of the U2's single "Vertigo" at the iTunes Music Store, Apple has created the online music industry's first "Digital Box Set." The first digital box set, "The Complete U2," will contain over 400 tracks including all of the band's albums and over 25 rare and unreleased tracks. U2 fans will be able to purchase and download The Complete U2 with just one click on the iTunes Music Store in the US and Europe beginning in late November for $150.
U2 iPod customers will receive a coupon for $50 off the purchase of "The Complete U2".
"U2 and Apple have a special relationship where they can start to redefine the music business," said Jimmy Iovine, Chairman of UMG's Interscope Geffen A&M Records. "The iPod along with iTunes is the most complete thought that we've seen in music in a very long time."