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Mini store insights, Apple/Good Guys initiative

updated 07:25 pm EDT, Wed October 20, 2004

Apple retail insights

Business 2.0 offers some and says that the company is testing a new store-within-a-store concept at a dozen of CompUSA's Good Guys electronics stores in California, which could later expand to the 60 or so Good Guys stores in the West, if it is successful. "At 300 to 1,500 square feet, [Apple's mini stores] cover a fraction of the area of the full-size stores, which run between 4,500 and 20,000 square feet. In markets with a proven appetite for Apple products, the minis are a less expensive way to saturate the territory. In second-tier markets, they're a low-risk way to test consumer interest in pricier offerings. In addition, every mini-store will feature a "genius bar" offering expert advice. Why? The company has found that 30 percent of genius bar visitors end up making a purchase the same day."




by MacNN Staff

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  1. automorrow

    Joined: Dec 1969

    0

    Employee Problems

    As long as the "Apple Rep" has nothing to do with any ohter part of the department. At Circuit City, I saw the employees using the Macs to sell other computers .. show that this iMac as all these features for $$$$$ ... and hear a PC for half the price with the same ( or such )

  1. freakboy2

    Joined: Dec 1969

    0

    genius bars = more geeks

    Part of the reason pcs are so embedded inthe market is because they are so hard to use that there is a whole staff of people who support their functioning.. the genius bars will hopefully start to create the required human knowledge base in order for apple to start branching out into business, where no matter how well the computers work, you need someone to blame when the HD or network goes down.

    fb

  1. occupant

    Joined: Dec 1969

    0

    genius bar

    Unless these 'geniuses' are Apple employees (permanently parked in another retailer's space), it's a waste of time. If, like I fear, they're 'Apple-trained' Good Guys employees, they'll still be pointing to the cheapest PC.

  1. testudo

    Joined: Dec 1969

    0

    I hope...

    these mini stores within a store leave enough room in the apple section for the CompUSA workers to store their ladders and excess inventory...

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