apple news/media reports
10/14/2004, 3:25pm, EDT
Thursday, October 14th
Apple unveils new "mini" retail stores, locations
The stores will feature the full line of Apple portables as well as the iMac G5, Apple's iPods, third-party products, a Genius Bar, and on-site repair on all Apple products.
"Our mini store is a big experience that fits in a small space," said Ron Johnson, Apple's senior vice president of Retail. "The mini store's small size will allow us to place stores in a variety of interesting new locations, while retaining innovations like the Genius Bar that have made Apple's retail stores such a hit."
During the first three years of Apple's retail strategy, Apple has successfully located 84 retail stores in the United States and today over half of the US population lives within 15 minutes of an Apple retail store. The mini store is designed to precisely locate additional stores closer to customers to make it even more convenient to purchase products and get help.
Filed under: Apple
, 
, 9
, 
, 
, 
, 
, 
, 
Top
subscribe to comments
for this article
All in all I'll give it a thumbs up though!
I'm desperate to not have to drive over three hours (ignoring traffic) to get to an Apple Store.
To think that the first rumored store was supposed to be in Pittsburgh, when I lived near there, and that never happened. Now that I'm in BFE NY, I'm having my hopes dashed again.
-- Len
But god forbid they put a store in Albuquerque or Santa Fe, New Mexico - where there are not any Apple stores, and not even any indy Mac stores....
Oh, and I know that since it was the previous business model of stores and dealers that helped apple reach its incredibly high marketshare of 2% (or whatever), maybe a change is needed if Apple actually expects it to go UP, instead of down.
Poor CompUSA, if they lose their mac sections, where will they store their ladders and spare PC inventory?
All I know was that, when the stores opened, they predicted the stores would all be closing by now, and Apple would be, gee, I don't know, what's the phrase....oh, yeah, "Going out of business". And apple seems to be expanding its presence. I guess this is to make a more spectacular implosion...