New Dell DJ coming to unseat Apple's iPod?
updated 09:10 am EDT, Mon October 11, 2004
iPod vs. Dell DJ
Although Dell is the clear winner in PC sales, : dominance in the digital-music-player business. And it's likely to stay that way for a while longer. Last October, Dell launched a hard-drive-based digital-music jukebox aimed squarely at the apple of Jobs's eye -- his best-selling iPod hard-drive digital (HDD) music player. The Dell DJ player undercut the iPod slightly on price. Reviewers generally liked it, calling it 'the iPod killer.'" The BusinessWeek article notes that new "refreshed" models may be on the horizon to help spur sales during the holiday season and that a significant percentage of customers who are buying the DJs are first-time customers to Dell.
