Rocbox MP3 player

Roc-A-Fella Records founder Damon Dash, who turned his hip-hop music company into a platform to sell more profitable products, will introduce an , according to The New York Times: "Now Dash is applying his celebrity and music-infused marketing approach to a product line closer to the source of his troubles: MP3 files. In November, he will introduce a line of MP3 players under the name Rocbox, including one aimed squarely at competing with Apple's iPod....With a chrome-colored front, glowing blue buttons and a black, rubberized back, the hard-drive Rocbox is shinier and a bit bigger than an iPod, while matching its $299 price tag for a player with enough memory for 600 hours of music. A smaller white and aluminum flash drive player is $159 and has enough memory for about eight hours of music."

by MacNN Staff