Analyst: iPod could drive Mac sales by nearly 25%
updated 11:35 am EDT, Mon October 4, 2004
iPod driving marketshare
Piper Jaffray today and $40 target price on Apple stock, saying a 0.5% increase in market share "is not unrealistic" for the computer company if the current acceleration in interest and demand for its products continue. "Apple currently holds a 2% share in the personal-computer market, the research firm said. 'We believe a 0.5% increase in market share, to 2.5%, would have a significant impact on numbers,' increasing calendar 2005 and 2006 Mac sales by 16% and 24%, respectively, Piper Jaffray said. 'Despite potential supply issues in the September quarter, demand remains strong, and we believe that over the next two years Apple has the ability to grow its market share ahead of expectations," the research firm said. 'This will be driven by greater-than-expected adoption of iPod/HP iPod, translating to acceleration in sales of Macs.'"





