updated 01:35 pm EDT, Tue September 21, 2004
Apple Store design lessons
ChangeThis has published a manifesto titled "" written by Information Architecture guru Jesse James Garrett (founding partner of Adaptive Path). "Say what you will about Apple computer, its products have drawn the kind of attention and spawned the kind of loyal (some might say rabid) customer base that other companies would kill for. Famous for its attention to detail, the company recently stepped outside of its comfort zone of hardware and software and built its first retail stores. The thought that went into each detail, both successful and unsuccessful, and how Apple transformed its brand identity into a physical space and experience, bears lessons for those developing all kinds of products and services."