News Archive for 04/08/29

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Apple, HP debut new iPod television commericals

08/29, 11:15pm

New Apple, HP iPod TV ads

Both Apple and HP on Sunday evening aired iPod TV commericals during the MTV Video Music Awards. Apple's iPod/iTunes commerical, dubbed "Stereo Rock", was first featured in Steve Jobs' WWDC 2004 Keynote earlier this summer; it features the company's black sillouette dancers and "Walkie Talkie Man" by Steriogram. HP's new television ad for the 'Apple iPod by HP' also debuted during the primetime awards ceremony, as announced on Friday. According to readers, the commercial begins with a focus on the iPod's heirarchical menu ("You > Let > Musical > Worlds > Collide") followed by a diverse set of music scenes with a "colliding" music (i.e., the wrong genre for the setting). It closes with a voiceover: "You have all your favorite music living happily together in one place. Introducing the Apple iPod from HP. Your PC will never be the same again."