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Real sells 1M songs in promo week, inks college deals

updated 07:40 am EDT, Tue August 24, 2004

Real counters iTunes

Real Networks has sold , part of a one-year test program and likely be expanded to other campuses next year, offers a free Rhapsody subscription (normallly $10/month) to "30,000 Berkeley undergraduates through Oct. 31 and after that at a deep discount, Real said. In Minnesota, more than 50,000 students at four state university campuses can buy the service at reduced monthly rates or at even deeper discounts for three- or 12-month subscriptions, Real said."




by MacNN Staff

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  1. testudo

    Joined: Dec 1969

    0

    Can't deny success!

    One million songs for a supposedly garbage service that no one uses is pretty good. In a few months, they'll easily be surpassing iTMS.

    I hope Rob enjoys all the songs he bought...

  1. njfuzzy

    Joined: Dec 1969

    0

    Oooh.

    So, by dropping their prices to half of what Apple charges (and losing more money on each song than Apple makes) they managed to sell almost half as many songs in a week as Apple does. Amazing.

  1. MacScientist

    Joined: Dec 1969

    0

    Re: Can't deny success!

    Selling $500k of product that is worth $1 million. That sounds like a $500k loss to me. Successes like that can put you in the Poor House.

  1. 1800-whatever

    Joined: Dec 1969

    0

    re:Can't deny success!

    'I hope Rob enjoys all the songs he bought...'
    LOL

    Is that what Apple sells in a week ? 2 million songs?

  1. iKant

    Joined: Dec 1969

    0

    will Real give refunds?

    Will the upcoming update to the iPod deharmonize these recent purchases. (help me out here). If so, Rob should give refunds.

  1. typoon

    Joined: Dec 1969

    0

    What's the big deal

    Apple Has sold about 9 times the amount already. 1 million? Apple did that a while ago. PLease.

  1. boomer0127

    Joined: Dec 1969

    0

    re: refunds

    If you bought songs from Real last week, I suggest you burn them to a CD ASAP.

  1. jedi1yoda1

    Joined: Dec 1969

    0

    rreal success

    The real test will be to see how many songs get downloaded this week, since this was obviously a ploy to get people to try out their service. They are trying to get people to "switch." How many will, not much probably, it's just people flocking to a sale.

  1. mjtomlin

    Joined: Dec 1969

    0

    Not eating iTMS sales...

    I'm pretty sure if you were to look at the statistics for all the other Windows Media Player compatible music services, you're going to see a huge dip in their sales - as all their regular customers jumped over to Real's site to take advantage of the savings.

    Pretty lame way to get "numbers" though. I mean imagine if Apple dropped the price to .49 for say just one week. How many millions of songs would they sell?

  1. PookJP

    Joined: Dec 1969

    0

    Hubris

    I detect a remarkable undercurrent of hubris from both Apple and its followers. History in all capacities has taught us how well such a mindset bodes for future success.

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