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Real sells 1M songs in promo week, inks college deals

updated 07:40 am EDT, Tue August 24, 2004

Real counters iTunes


Real Networks has sold , part of a one-year test program and likely be expanded to other campuses next year, offers a free Rhapsody subscription (normallly $10/month) to "30,000 Berkeley undergraduates through Oct. 31 and after that at a deep discount, Real said. In Minnesota, more than 50,000 students at four state university campuses can buy the service at reduced monthly rates or at even deeper discounts for three- or 12-month subscriptions, Real said."


by MacNN Staff

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  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

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    08/24, 07:58am | report spam | Reply |

    Can't deny success!

    One million songs for a supposedly garbage service that no one uses is pretty good. In a few months, they'll easily be surpassing iTMS.

    I hope Rob enjoys all the songs he bought...

  1. njfuzzy

    Fresh-Faced Recruit

    Joined: Apr 2001

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    08/24, 08:32am | report spam | Reply |

    Oooh.

    So, by dropping their prices to half of what Apple charges (and losing more money on each song than Apple makes) they managed to sell almost half as many songs in a week as Apple does. Amazing.

  1. MacScientist

    Junior Member

    Joined: Feb 2000

    0
    08/24, 08:32am | report spam | Reply |

    Re: Can't deny success!

    Selling $500k of product that is worth $1 million. That sounds like a $500k loss to me. Successes like that can put you in the Poor House.

  1. 1800-whatever

    Fresh-Faced Recruit

    Joined: Jan 2004

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    08/24, 08:39am | report spam | Reply |

    re:Can't deny success!

    'I hope Rob enjoys all the songs he bought...'
    LOL

    Is that what Apple sells in a week ? 2 million songs?

  1. iKant

    Fresh-Faced Recruit

    Joined: Jul 2004

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    08/24, 08:49am | report spam | Reply |

    will Real give refunds?

    Will the upcoming update to the iPod deharmonize these recent purchases. (help me out here). If so, Rob should give refunds.

  1. typoon

    Addicted to MacNN

    Joined: Oct 1999

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    08/24, 08:59am | report spam | Reply |

    What's the big deal

    Apple Has sold about 9 times the amount already. 1 million? Apple did that a while ago. PLease.

  1. boomer0127

    Fresh-Faced Recruit

    Joined: Jan 2004

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    08/24, 09:00am | report spam | Reply |

    re: refunds

    If you bought songs from Real last week, I suggest you burn them to a CD ASAP.

  1. jedi1yoda1

    Fresh-Faced Recruit

    Joined: Dec 2001

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    08/24, 09:25am | report spam | Reply |

    rreal success

    The real test will be to see how many songs get downloaded this week, since this was obviously a ploy to get people to try out their service. They are trying to get people to "switch." How many will, not much probably, it's just people flocking to a sale.

  1. mjtomlin

    Fresh-Faced Recruit

    Joined: Oct 1999

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    08/24, 10:54am | report spam | Reply |

    Not eating iTMS sales...

    I'm pretty sure if you were to look at the statistics for all the other Windows Media Player compatible music services, you're going to see a huge dip in their sales - as all their regular customers jumped over to Real's site to take advantage of the savings.

    Pretty lame way to get "numbers" though. I mean imagine if Apple dropped the price to .49 for say just one week. How many millions of songs would they sell?

  1. PookJP

    Mac Enthusiast

    Joined: Jan 2001

    0
    08/24, 12:46pm | report spam | Reply |

    Hubris

    I detect a remarkable undercurrent of hubris from both Apple and its followers. History in all capacities has taught us how well such a mindset bodes for future success.

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