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08/24/2004, 7:40am, EDT

Tuesday, August 24th

Real sells 1M songs in promo week, inks college deals

Real Networks has sold one million songs from its Rhapsody online store in the week since it launched its $0.49 per track promotion (Freedom of Choice campaign) and also announced that it has signed agreements to offer its Rhapsody Internet Jukebox service to more than 80,000 students at the University of California at Berkeley and the University of Minnesota. The discounted music program for college students, part of a one-year test program and likely be expanded to other campuses next year, offers a free Rhapsody subscription (normallly $10/month) to "30,000 Berkeley undergraduates through Oct. 31 and after that at a deep discount, Real said. In Minnesota, more than 50,000 students at four state university campuses can buy the service at reduced monthly rates or at even deeper discounts for three- or 12-month subscriptions, Real said."


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Can't deny success!
0
08/24, 7:58am, EDT
One million songs for a supposedly garbage service that no one uses is pretty good. In a few months, they'll easily be surpassing iTMS.

I hope Rob enjoys all the songs he bought...
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Oooh.
0
08/24, 8:32am, EDT
So, by dropping their prices to half of what Apple charges (and losing more money on each song than Apple makes) they managed to sell almost half as many songs in a week as Apple does. Amazing.
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Re: Can't deny success!
0
08/24, 8:32am, EDT
Selling $500k of product that is worth $1 million. That sounds like a $500k loss to me. Successes like that can put you in the Poor House.
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re:Can't deny success!
0
08/24, 8:39am, EDT
'I hope Rob enjoys all the songs he bought...'
LOL

Is that what Apple sells in a week ? 2 million songs?
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will Real give refunds?
0
08/24, 8:49am, EDT
Will the upcoming update to the iPod deharmonize these recent purchases. (help me out here). If so, Rob should give refunds.
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What's the big deal
0
08/24, 8:59am, EDT
Apple Has sold about 9 times the amount already. 1 million? Apple did that a while ago. PLease.
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re: refunds
0
08/24, 9:00am, EDT
If you bought songs from Real last week, I suggest you burn them to a CD ASAP.
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rreal success
0
08/24, 9:25am, EDT
The real test will be to see how many songs get downloaded this week, since this was obviously a ploy to get people to try out their service. They are trying to get people to "switch." How many will, not much probably, it's just people flocking to a sale.
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Not eating iTMS sales...
0
08/24, 10:54am, EDT
I'm pretty sure if you were to look at the statistics for all the other Windows Media Player compatible music services, you're going to see a huge dip in their sales - as all their regular customers jumped over to Real's site to take advantage of the savings.

Pretty lame way to get "numbers" though. I mean imagine if Apple dropped the price to .49 for say just one week. How many millions of songs would they sell?
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Hubris
0
08/24, 12:46pm, EDT
I detect a remarkable undercurrent of hubris from both Apple and its followers. History in all capacities has taught us how well such a mindset bodes for future success.
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