Apple's iPod helps drive iBook sales in education
updated 07:15 am EDT, Mon August 23, 2004
iPod drives iBook sales
Apple's iPod is " promo for students has helped Apple sell more iBooks during the back-to-school buying season: "Many students, after falling in love with the iPod, are packing for college with new Apple Macintosh computers.... In Tucson, at the University of Arizona's on-campus store, salesman Jeff Guba says Apple sales are way up from last year, when 4 of 10 computers sold were Macs. This year, it's 6 of 10." More competitively priced laptop offerings and lack of viruses for the Mac platform also cited as reason for Apple's brisk business and rising education market share.
