Apple beats Sony on its own turf with iPod
updated 07:45 am EDT, Thu August 19, 2004
iPod successful in Japan
The iPod is a , according to a report by the Associated Press: "The tiny white machine is catching on as a fashion statement and turning into a cultural icon in Japan, much the same way it won a fanatic following in the United States. Apple has launched a marketing campaign in Japan with catchy TV ads and billboards painted on Tokyo trains.... The waiting list for minis is now several weeks' long. Although Apple doesn't release regional sales figures, six of the top eight selling music players in Japan are iPod models, according to Gfk Japan, a market research company." The report says that Apple will offer the Japanese equivalent of iTunes within the next year.
Fresh-Faced Recruit
Joined: Nov 2002
hmmm...
Wonder if that means they'll start selling jpop tracks? Wish there was some way to buy them here...I might actually pay .99 a track for Japanese music. That would be significantly cheaper than buying an actual CD (usually $30+ dollars US). Ah well.