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AAPL Stock: 565.32 ( -5.24 )

Apple: the 'Louis Vuitton of consumer technology'

updated 07:05 am EDT, Mon August 9, 2004

iPod mini in Japan


An editorial from the August issue of JapanConsuming looks at how Apple is redefining consumer technology marketing as a fashion market and why this redefinition is ideally suited to the Japanese market, the world's largest market for design. "In effect, Apple is becoming, for the Japanese consumer, ''. Given that Louis Vuitton makes more than 50% of its sales from Japanese consumers, this is something to bear in mind when reviewing the future of Apple sales in Japan."


by MacNN Staff

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  1. scottnichol

    Fresh-Faced Recruit

    Joined: Oct 1999

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    08/09, 09:01am | report spam | Reply |

    boutique BS

    i don't know abut everyone else, but i'm just sick of apple being compared to high-end elitist brands. while its certainly nice to be in that company, it gives the impression that their products are only for the wealthy.

    a $799 eMac is equivalent to just about any other comparably equipped machine out there. and as virginia tech proved without a doubt, even at $2999, the top-end G5 is still a bargain.

    so, umm... where's the premium pricing?

  1. telem

    Fresh-Faced Recruit

    Joined: Dec 1999

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    08/09, 09:44am | report spam | Reply |

    boutique BS

    I just read that either 40 or 60% of consumer computers in Japan now come set up to watch TV. If true, Apple is going to be out of fashion soon.

  1. MacScientist

    Junior Member

    Joined: Feb 2000

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    08/09, 10:20am | report spam | Reply |

    Re: Re: boutique BS

    "I just read that either 40 or 60% of consumer computers in Japan now come set up to watch TV. If true, Apple is going to be out of fashion soon."

    This makes sense in Japan where space is at a premium. However, the TV-buying trend in the USA is toward HDTV sets that are so big that they will not fit in a Japanese apartment.

    If you want to watch TV on your Mac, you most certainly can do that. To watch DVDs, all you have to do is to insert a DVD. The player starts automatically courtesy of Apple. If you want to watch TV, then you have to buy an EyeTV. In either case, the picture will be small but in full resolution, just like in Japan.

  1. crayola

    Junior Member

    Joined: Jul 2003

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    08/09, 10:22am | report spam | Reply |

    Re: boutique BS

    if that's true then apple might need to modify their products for the j** market ... yet somehow i just don't see that happening.

  1. TylerDurden

    Fresh-Faced Recruit

    Joined: Dec 2001

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    08/09, 12:08pm | report spam | Reply |

    Pleeaaase....

    Apple is the 'Apple' of the computing industry.

  1. klinux

    Senior User

    Joined: Jul 2002

    0
    08/09, 04:28pm | report spam | Reply |

    Puuhlease

    To some people, everything Apple makes is a bargain.

    One button wired optical mouse at $49 - a bargain! An Apple case for your iPod - $39 - another bargain. Heck, if Apple bottles Koolaid and sells it for $5 you'd argue it is not premium priced either.

    Since you say you do not know about everyone else, I will be the one to inform you that everyone else thinks Apple does charge a premium price. Most of us think it is worth it, however.

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