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Iomega ships removeable REV 35GB FireWire drive

updated 08:50 am EDT, Mon August 2, 2004

Iomega REV 35GB FW drive

today announced that it is now shipping the bus-powered FireWire version of its new removeable REV 35GB 1394/FireWire drive. First launched in April 2004, the Iomega REV drive is already available in USB 2.0 and internal ATAPI models, with SCSI and Serial ATA models planned for later this year. Iomega says the REV drive offers read-write performance of up to 25 MB/sec (maximum native transfer rate) and FireWire 400 connectivity. The FireWire Iomega REV 35GB drive is shipping now for $400 (includes one disk). Mac-formatted disks are also available separately for $60 each or in a 4-pack for $200. [site not updated]

"Iomega is proud to bring the benefits of the new Iomega REV drive to the Mac community in a high-performance FireWire design," said Werner Heid, president and CEO, Iomega Corporation. "For computer enthusiasts and small and medium-sized businesses, the native FireWire REV drive, created specifically for Apple users, opens up a whole new world of possibilities for easy transporting and archiving of large files, as well as transforming the backup process."

The REV disks are smaller than a deck of playing cards (10 x 77 x 75 mm) and offer 35GB of storage capacity on each disk. The 4,200 rpm, removeable drive cartridges are protected in plastic and can be treated like standard floppy disks, but is more akin to a 2.5" portable hard-drive, according to Iomega. The company says the removeable REV disks are durable enough to carry in a shirt-pocket, brief case, or handbag and can safely pass through standard airport x-ray machines. The drives also feature a self-cleaning mechanism.

The REV FireWire drive features a distinct two-tone design in white and light grey, which the company says specifically created to coordinate with other Mac peripheral products. In addition, each REV FireWire drive ships with one Mac-formatted REV disk. The drive is bus-powered for convenient use without a power supply.

The company says the removeable REV disks are rated for over one million rewrites with a shelf life that is estimated to exceed 30 years. "In the REV drive design, sensitive components like the read/write heads and electronics are located in the REV drive for protection. The disk itself holds a hard drive platter and a fluid-dynamic bearing motor."

The device supports Mac OS X v10.1.5 and later and includes an optional power supply; it supports daisy-chaining of FireWire peripherals through its dual-FireWire port architecture. Iomega bundles includes Dantz Retrospect Express for Mac users, allowing for scheduled or automatic file backup, full system backup and recovery, and software-based compression.

"We're delighted that Macintosh users of Iomega's revolutionary new REV 35GB FireWire drive will be protected from data disasters with Retrospect Express," said Don Chouinard, director of product marketing at Dantz Development Corporation. "Using Retrospect Express with high-performance REV disks will deliver the most reliable, easy to use data protection."

by MacNN Staff





  1. msuper69

    Joined: Dec 1969


    Click, click, click

    I'll let someone else find out if these things have the infamous click-of-death problem.

  1. crayola

    Joined: Dec 1969


    with so many ...

    tiny external hard drives is there still demand for devices like this? or is iomega still clinging to the 90s?

  1. testudo

    Joined: Dec 1969


    Re: with so many

    tiny external hard drives is there still demand for devices like this?

    Of course there's some demand for this. Tiny hard drives are fine (although right now have limited GB storage and are expensive), but removable allows the transport of large amounts of data to one or more people for minimum price (until really large DVD-RW gets going). Also, as a backup device this kills all but the largest sets of tape drives.

    Whether anyone buys it, well, that's a big question.

  1. Paul Huang

    Joined: Dec 1969


    too expensive.

    Why even bother. For $400, I can get an external FW drive ten times the capacity and 7,200 RPM. This may zip the Iomega for good.

    This product shall stop Iomega from clicking.

  1. JeffHarris

    Joined: Dec 1969


    Too little, too Late...

    This might have been a great product 2 or 3 years ago.

    Personally, I prefer a removable disk/tape backup system, but if you consider the current capacity of hard drives, these hold far too little for one-disk backups. That's what people want, a single disk system. Load a disk, a few clicks and you're done.

    As transportable media, it's not too bad, but as others have mentioned, you can buy 400MB hard drive for the cost of one of these things and a couple of extra disks. So, why bother with this?

  1. wlinder

    Joined: Dec 1969


    Tape Replacement

    Yes, you CAN buy a large hard drive to do your backups. However, you would need three or more to do a proper rotating backup. At this price, the REV drive is logical. When you compare it with tape systems, it is much cheaper. Tape drives are hundreds of dollars more, and the cartridges are about the same. It is also a h*** of a lot faster then tape (25MB/Sec), and it will also mount on the desktop (unlike tape) so you can use it as normal storage.

    On the size issue, I only backup my Users directory, since if I reinstall, I use the CDs, rather then restore from a backup. Retrospect gives me around 2.25:1 compression, so that means I can fit around 80GB on a disk.

    Since it is hard drive based, it will not "click." Yeesh. Kids these days. :)

  1. jgrubic

    Joined: Dec 1969



    As a backup device, there is a definite market for this item. At 35gb (possibly up to 90gb compressed), you can believe that a lot of server admins would look into including myself.

    (We currently use a VXA FireWire tape drive, which we've had to send back twice for repairs).

    Also, since an hour of video footage takes up about 12gb, you can bet that folks would use one of these to store their ORIGINAL digital video clips and iMovie footage.

    That is, until they come out with an optical media that stores more than 4.7GB per disc...

    Lastly, this new Iomega product seems to be a relative of the Jaz drive which I had major problems with. Data corruption occurred frequently so I stopped using it. Hope they've addressed this type of problem.

  1. misterdna

    Joined: Dec 1969


    Been waiting for this...

    I've lived with DAT tape back-ups for 10 years (DDS-1 through DDS-4) for my small network, and I've NEVER had a problem restoring a file or disk using DATs and Retrospect. But seeing this technology appearing to be phased out (as I've never seen an Firewire or USB version of a DAT drive), I've been waiting for a replacement technology. To me, this seems to be it.

    Yes, I'm admittedly overzealous when it comes to backing up and archiving, but nothing makes me feel more secure than a safe full of backups of everything that's been on every computer on my network for the past 10 years. Sure, I also always archive projects to CD or DVD when they are done, but when I need to find a vital file from a year ago (that somehow I didn't get included on any DVD back-ups), incremental backups seem irreplaceable (backing-up to a second hard drive won't help with that!).

    I guess everyone has different needs, quantities, and comfort levels with their data. If there's another current technology for incrementally backing up this much data, let me know (I'm no expert on the subject, just know what has worked for me).

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