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http://www.macnn.com/articles/04/07/28/2nd.pepsi.itunes.promo/

Another Pepsi-iTunes promo slated for SuperBowl 2005?

updated 07:40 am EDT, Wed July 28, 2004

 

2nd Pepsi-iTunes promo?


An Adweek.com report suggests that a .



The 100M song promo was launched during SuperBowl 2004: dubbed "I Fought The Law", it featured 16 real-life teenagers who were sued by the recording industry for illegally downloading music from the Internet, showing music fans a new way to freely and legally download music -- the Pepsi iTunes 100 Million Song Giveaway. The commercial was set to Green Day's version of "I Fought the Law."


by MacNN Staff

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  1. macjockey

    Fresh-Faced Recruit

    Joined: Jun 2004

    0
    07/28, 08:26am | report spam | Reply |

    Look this way

    h***, I'll create you a commercial for half the price!

  1. riverfreak

    Mac Enthusiast

    Joined: Aug 2001

    0
    07/28, 09:06am | report spam | Reply |

    We can only hope...

    That the commercial is better than the "I Fought The Law".

    The message of the iTunes Music Store was lost amongst all the talk of piracy, RIAA, downloading, etc.

    And the presentation was terrible, too. I could barely understand the primary girl with her east-coast urban drawl. Empathy, yes. Appealing, no. The only saving grace was the music, which just wasn't enough.

  1. denim

    Mac Elite

    Joined: Jun 2000

    0
    07/28, 09:19am | report spam | Reply |

    Re: we can only hope

    You godda prollem wit dat?

  1. beeble

    Fresh-Faced Recruit

    Joined: Mar 2004

    0
    07/28, 09:26am | report spam | Reply |

    2nd Pepsi Promotion?

    For 90% of the country this would be the first Pepsi promotion. Pepsi did such a pathetic job of getting the right bottles out that they didn't appear in most areas until near the end of the promotion. Many areas didn't see any until after it was all over.

    5mil out of 100mil is bad but 5 mil out of a possible 30-40mil that could have been redeemed is pretty good. I'm really surprised Apple is giving Pepsi a second chance after such a major and public s**** up.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0
    07/28, 09:27am | report spam | Reply |

    RE: We can only hope

    Forget all that, the commercial just blew chunks. It was a stupid concept. It was boring, uninteresting, etc. There was no reason for anyone to pay attention to it, let alone trying to get past the whole 'legal vs illegal' download c***. h***, the horse setting the woman on fire commercial during the super bowl was better, and that was utterly stupid, humorless, AND tasteless (of course, if you're drunk, its probably really funny, which is who the ads were targeting).

  1. jconstant

    Fresh-Faced Recruit

    Joined: Sep 2002

    0
    07/28, 10:40am | report spam | Reply |

    Smart move

    The promotion sucked, plain and simply. The commercial was lame and we didn't get the caps here in Southern California until almost the end of the redemption period. If Jobs and Chiat are in more control it can only improve.

  1. rtbarry

    Fresh-Faced Recruit

    Joined: Aug 2001

    0
    07/28, 01:14pm | report spam | Reply |

    illegal music...

    did anyone understand a word that girl said? or was everyone just looking at her illegal b****?

  1. DeKU

    Fresh-Faced Recruit

    Joined: Oct 2001

    0
    07/28, 01:14pm | report spam | Reply |

    Vegas

    Yup, we didnt get caps here in Las Vegas, NV until the last 2 weeks of it.

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