updated 08:15 am EDT, Fri July 23, 2004
Apple #43 in brand value
Apple, bouyed by the recent success of its iPod, has gained a "staggering" to $6.9 billion and rose seven places to No. 43, according to recently research by Interbrand. The top 10 in the 2004 Interbrand chart includes virtually the same companies as 2003, including Coca Cola, Microsoft, IBM, GE, Intel, Disney, McDonald's, Nokia, Toyota, and Marlboro. Coke, whose brand value is estimated at $67.4 billion, was down four percent since the 2003 rankings; No. 8 Nokia, falling two places since last year, saw a double-digit decline of 18 percent with a brand value of $24 billion, while Amazon saw a 22 percent rise in brand value to $4.2 billion, gaining eight places to No. 66.