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NY Post: iPod as radio rival

updated 11:00 am EDT, Wed July 21, 2004

iPod as radio rival

Apple's iPod is "," proclaims today's edition of the The New York Post. Radio, which has seen listener levels drop 10 percent in the last five years, faces a challenge as consumers load thousands of songs they enjoy on an iPod and take it with them everywhere. "By leaving the 'computer' behind, Apple's new devices bring your MP3 files out of the personal, private sphere of a headphone environment and into the space where radio currently lives," Tom Webster of Edison Media Research told the Post. "A high-capacity MP3 player set to randomly shuffle through gigantic playlists can provide the sense of surprise and discovery that was previously the exclusive domain of radio," Webster added. DJs aren't too worried however. "If [people] want to listen to nothing but music, they'll go to iPod," said Power 105.1's Michael Saunders. "People are entertained by the radio... that's why you have huge morning personalities."




by MacNN Staff

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  1. rok

    Joined: Dec 1969

    0

    Dear Mr. Saunders...

    i don't know about others, but it's those "entertaining morning personalities" that make me change the station. i do not need to hear what happened on survivor last night, or the funny blind date someone had, or how someone is stripping naked in the studio, or a prank live phone call. get it through your think skull to your pea-sized brain:

    WE WANT THE MUSIC. so shut up, stop talking over the songs, stop littering the airwaves with "male enhancement" ads and "get a better mortgage with us" audio-spam, and GIVE US WHAT WE WANT.

  1. rok

    Joined: Dec 1969

    0

    edit above:

    "think skull" should read "thick skull"... speaking of which, i need more coffee.

  1. scottnichol

    Joined: Dec 1969

    0

    they don't play my music

    umm... aside from some talk radio (stern, npr, etc) commercial radio doesn't play anything i'm interested in hearing. the quality of the audio is generally low. and i don't like listening to commercials.

    so, of course i'll take an iPod loaded with all my favorites over a broadcast stream of nothing i'm interested in any day.

    the iPod is no more a threat to radio than the original walkman, my car's CD player or the CD player i have hooked up to my home theater.

  1. OsakaBill

    Joined: Dec 1969

    0

    Morning Personalities

    The biggest reason I rarely listen to broadcast radio is that I frickin' hate so-called "radio personalities." They are all a joke. I don't listen to radio for the zany hi-jinks of a couple of buffoons behind the microphone. I listen to the radio for music.

    If I do listen to broadcast radio, it typically is public radio. If I want to listen music on my radio, I either use Internet streaming radio at home or my iPod in the car.

  1. sadmachine

    Joined: Dec 1969

    0

    Ridiculous

    "A high-capacity MP3 player set to randomly shuffle through gigantic playlists can provide the sense of surprise and discovery that was previously the exclusive domain of radio"

    An interesting point. Did radio people complain like this when the walkman and discman became popular?

  1. crayola

    Joined: Dec 1969

    0

    no more radio

    since i got dsl 5 years ago i no longer listen to the "radio". instead i listen to internet radio stations via iTunes and when i'm on the road i just fire up the trusty iPod.

  1. beeble

    Joined: Dec 1969

    0

    This is the Post

    We all remember they're impressive record for predicting future events now don't we!

    Basically the Post has said it's going to happen so you can now safely invest in radio companies because you can be certain iPod is no threat whatsoever. The only difference between the Post and the Times is that the Posts BS is usually amusing.

  1. macbarry

    Joined: Dec 1969

    0

    gotta agree

    I don't listen to the radio anymore because, as a media study has recently shown, on average 20 minutes of every broadcast hour is taken up with commercials. The remaining 40 minutes, by my own estimation, is filled up with mostly worthless payola music that is repeated endlessly.

    If radio were to free itself of payola (or the legal equivalent) allowing local DJs to REALY choose the music and loose 1/2 of the commercials I might start listening again. I've got news for the seemingly blind, deaf and overleveraged big media conglomerates - it ain't illegal downloading or the iPod phenomenon that's caused the drop in your revenues...

  1. EMC

    Joined: Dec 1969

    0

    This is ridiculous

    Why not listen to radio when you have an iPod?

    Let's see, for starters, radio audio quality sucks. Record an MP3 at 24k bitrate and you get radio quality sound. This is obviously the iPod's fault seeing as it is the year 2004 and nobody in radio has seen fit to transmit audio digitally. So they waste huge bandwidth with inferior high-power analog signals.

    Second of all no "radio personalities". People like music, we don't turn on the radio just to here DJ babyboy try to make us laugh. With an exception of a few radio personalities, DJs are not the reason people ever listen to the radio.

    Finally, commercials. Why I understand that commercials are necessary for revenue, they have been getting longer and longer every year. A typical radio commercial break can be as long as 10 minutes now. People go to their iPod because they want to listen to music, not mcDonalds' jingles.

    XM radio has obviously solved all of the problems. High quality digital feeds, no commercials, and no radio personalities. But there is really no need for the satellite dish with the radio infrastructure in teh U.S.

    It tood cell phone companies 2 years to migrate to a digital network. The radio companies should take notice.

  1. testudo

    Joined: Dec 1969

    0

    iPod vs. walkman

    the iPod is no more a threat to radio than the original walkman, my car's CD player or the CD player i have hooked up to my home theater.

    An interesting point. Did radio people complain like this when the walkman and discman became popular?

    Both of you are missing the point. With a walkman/discman, you had ONE TAPE/CD! Maybe it was a mix tape you made, but it still was fixed to a limited number of songs (and for the walkman, not even randomizable).

    With the iPod, you have ALL your CDs at your disposal and can set up a random shuffle of some or all of the songs. Which means you can listen to random samplings of Jazz, Blues, Rock, Pop, Easy Listening, Rap, Oldies, etc and not have a clue as to what's coming up next.

    If you're the type who listens to all his/her albums straight through, with just a couple of random playlists, then, yes, I see your point.

    But I have a relatively small library of 4000 songs, of which I have a good 2500-3000 in a single playlist of what I call 'playable' music (or radio music, if you like, basically the tracks that work randomly, as opposed to certain live and concept albums where random play won't work), shuffle that sucker up and just hit play. Better than chuckle-chuckle radio (or self-help radio, or I-love-to-hear-the-sound-of-my-voice radio). I rarely listen to the radio anymore. iPod hooked up to a pair of speakers is my alarm clock and what I listen to in the morning. Add an iTrip, its now in the car. Stick on a pair of headphones, and its there all day. Reverse it all on the way home. The only radio I listen to is when I want the traffic (thank goodness for all-news radio with regular traffic updates).

    (BTW, to make the 'radio' playlists better, once you get yourself a list of music you want to randomize, create a smart playlist off of that playlist, adding in a "not played in last 7 days" criteria, and its now "no-repeat" music as well!)

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