updated 11:00 am EDT, Wed July 21, 2004
iPod as radio rival
Apple's iPod is "," proclaims today's edition of the The New York Post. Radio, which has seen listener levels drop 10 percent in the last five years, faces a challenge as consumers load thousands of songs they enjoy on an iPod and take it with them everywhere. "By leaving the 'computer' behind, Apple's new devices bring your MP3 files out of the personal, private sphere of a headphone environment and into the space where radio currently lives," Tom Webster of Edison Media Research told the Post. "A high-capacity MP3 player set to randomly shuffle through gigantic playlists can provide the sense of surprise and discovery that was previously the exclusive domain of radio," Webster added. DJs aren't too worried however. "If [people] want to listen to nothing but music, they'll go to iPod," said Power 105.1's Michael Saunders. "People are entertained by the radio... that's why you have huge morning personalities."