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Apple\'s market share at 3.7 percent

updated 01:45 pm EDT, Fri July 16, 2004

Apple No. 5 PC vendor

Apple was the No. 5 PC vendor in the US market in the second quarter with a 3.7% market share behind Dell (32.9%), HP (19.3%), Gateway (5.6%), and IBM (5.6%). IDC research said that Apple sold 495,00 Macs, representing a growth of 9.3% from the same quarter in 2003. Shipments include those to distribution channels or end users. Gateway showed the strongest growth of nearly 60% in the US market, shipping more than 750,000 units. Overall, the US market grew 10.9%; however Apple was not among the 5 vendors in worldwide shipments. As noted earlier, that market grew by 15.5% with strong demand in Europe as well as better than expected results in Canada and Latin America.




by MacNN Staff

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  1. henryblackman

    Joined: Dec 1969

    0

    Suprise

    So what others seem to think of as an "itch", is actually the 5th biggest computer manufacturer in the US. And with 19% increase in Macs, with a new iMac on the way (with portables surely to follow) this seems to be continuing trend.

  1. absmiths

    Joined: Dec 1969

    0

    RE: Suprise

    Did you mean, niche?

  1. shawnce

    Joined: Dec 1969

    0

    The gateway numbers...

    The Gateway numbers are skewed because of the merger between eMachines and Gateway. If you look at the collective numbers of what eMachines and Gateway sold before they merged and look at Gateway (the merged company) shipments now you see that Gateway actually sold 9.6% fewer systems. In other words they have lost market share dramatically (since the US market grew by 10.9% during the same time period).

    So they are in the 3rd spot only because of the merger and are the only ones in the top five in the US that had a negative change in shipments. Expect them to easily fall below IBM next time around possibly even below Apple unless they can turn around sales.

    Also note that both IBM and Apple shipments in the US grew at a rate slower then the over all market so they both lost market share.

  1. krafix

    Joined: Dec 1969

    0

    Canada

    All we need now here in Canada, is ITMS and an Apple Store... Pleasssssseeeee!

  1. koolkid1976

    Joined: Dec 1969

    0

    It says3.7% market share

    Next month there will be some other study claiming it's a 2% market share. I don't pay much attention to market share numbers, though I'm glad to see anything that puts Apple close to 5%

  1. testudo

    Joined: Dec 1969

    0

    Going down...

    10+% overall growth, but Apple in a less than average 9.3%. Worldwide sales non-existent. Doesn't seem like much of a comeback, and will tilt way, way down next quarter, as Apple fails to ship any imacs, and the G5s still constrained.

    And I'm sure the numbers would be even less (like 2%) if Apple expensed stock options. I don't know how, but I'm sure it would.

  1. shawnce

    Joined: Dec 1969

    0

    What?

    Market share numbers less if they had to expense stock options? What??

    Note I believe the current iMac sales for calendar Q2 are well under 100 thousand units and started to tail off rapidly. So it will hurt next quarters numbers but it really shouldn't be that bad given the up take of laptops.

    Note that Apple despite the iMac and G5 supply issues they currently face expect to have revenues greater then their last quarter (FQ3) and that quarter was the best in 3 years. So they must expect unit shipments to increase in other places to offset any losses due to supply issues.

    Apple also should NOT expense stock options until all such companies do so and do so in a standardized way, other wise they are penalizing themselves in regards to those companies that are not doing the same expensing.

  1. beeble

    Joined: Dec 1969

    0

    testudo

    proud math graduate of a US public school. How can market share be impacted by changes in accounting procedures? Market share is based on shipped boxes irrespective of price. If you were to look at percentages of revenue, Apple has a much bigger slice of the pie because they don't sell piles of sh*t like Dull do.

    Fortunately for you, the constitution protects your right to be a wrong dumb as*!

  1. Feeling_Macish

    Joined: Dec 1969

    0

    Market share

    ...is always going to be less for Apple officially than what it really is because they don't count legacy machines that are still chugging away productively. We all know there's probably not a single DULL machine older than two years doing anything but drizzling toxic waste into the water table beneath a landfill.

  1. shawnce

    Joined: Dec 1969

    0

    Feeling_Macish

    Market share in this context is unit sales for a given quarter. Your point is valid but it is not valid in the context of sales market share numbers that are being discussed.

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