AAPL Stock: 118.88 ( + 1.13 )

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Apple rises sharply on earnings report

updated 09:55 am EDT, Thu July 15, 2004

AAPL rises after earnings

Shares of Apple opened up nearly $3 from yesterday's close following Apple's third quarter earnings report yesterday. In heavy early morning trading, shares have risen nearly $4 at times, or about 13 percent, recovering their losses from the previous three weeks.

by MacNN Staff




  1. Zaren

    Joined: Dec 1969



    I knew I should have bought back in at 29... I could have cashed out today and made enough to buy a shiny new ipod :p

  1. Paul Huang

    Joined: Dec 1969


    should have, would have,

    should have, would have, could have.

    Enough to buy a new iPod? Hmmmm, I am sure commission would have eaten up at least 10% of your gain.

  1. PookJP

    Joined: Dec 1969



    are all those people who patted themselves on their backs so loudly for selling when the iMac problems were announced?

  1. Zaren

    Joined: Dec 1969


    high commission

    Commission's only $7 a trade, so losing 10% of my gain would mean I only made $140 on the buy/sell... I would have bought more than that :)

  1. ryochiji

    Joined: Dec 1969



    So, Apple posts earnings that look good, and stock prices go up? Wait, it used to be that whenever Apple said anything about earning money, the next day the stock price would go down a couple of dollars and every newspaper in the country would run a 10 year old article about how Apple was dying.

    What's going on? I'm confused!

    (Note: I'm just being sarcastic. I bought when it was much lower a couple years ago so I'm not complaining, obviously :-)

  1. beeble

    Joined: Dec 1969


    Some of that money

    from the sell off of Intel and other IT stocks yesterday seems to be heading to APPL. The reason the stock is higher is because the numbers were significantly better than expected. When the numbers are what people expect the price drops because people sell to cash in on the rise due to anticipation of the announcement. When the stock is undervalued because the numbers are a lot better than the market thought they would be, everyone wants to buy so the price goes up.

    It's not really about what APPL is worth but rather what the market perceives it to be worth at any point in time. After the results of yesterday it was perceived to be worth at least $3 more than it was at the yesterday's close.

    No matter which way you look at it, this is excellent, excellent news.

  1. klinux

    Joined: Dec 1969


    Not quite

    "The reason the stock is higher is because the numbers were significantly better than expected. "

    One cent is hardly significantly better. The rise in the stock price is more likely due to the positive guidance given by Apple execs to analysts for NEXT quarter. As a result, people are buying now (for the anticipated future rise in Apple's tock price) and the increased in demand increase the price.

    While it is possible for some of the money that goes into Apple comes from the sell off of INTC, you don't really know that. In fact, none of us knows. However, ,oney managers make trades based on what he or she think that stock would do, not "sell this in order to buy that."

    It's not really about what APPL is worth but rather what the market perceives it to be worth at any point in time.

    Use real terms. The proper explalnation is the difference between capitalization and book value. Start up company A may only have a book value of $100k but have a market cap (share x stock price) of $1M because it has the potential to grow.

  1. HeatherEcsedi

    Joined: Dec 1969


    Does anyone...

    ... understand the stock market anyway ? Rumors make shares go down. Facts do not bring them back up.

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