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BW: new iMac needed to bolster education sales

updated 02:30 am EDT, Tue July 13, 2004

iMac needed for edu sales

Macs still remain the majority source of Apple's revenue and its to continue to bolster CPU sales and win back its educational marketshare, according to BusinessWeek: "Apple won't have a home PC to sell for the most crucial part of the back-to-school buying season....Apple needs it to help regain share in the education market, where the company has staged a modest comeback in recent months, grabbing a 14.1% share in the past quarter, up from 12% in the fall, says IDC. While more students are opting for laptops such as the PowerBook, Apple needs a strong iMac to prevent further share gains by now-dominant Dell Inc."




by MacNN Staff

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  1. John Dwight

    Joined: Dec 1969

    0

    We'll see

    Mac fans want to see things go smoothly, of course. Someone either screwed up, or ... they designed a very cool new iMac that's giving them problems (or both). At least they'll make the holidays in plenty of time. After watching Apple all these years, I'd bet on the cool new iMac.

  1. JimKane

    Joined: Dec 1969

    0

    Why do analysts ignore...

    Ah... Apple has a machine targeted specifically to the educational market. It's called the eMac! It's faster and more cost effective than the iMac was in later life anyway.

    My guess is Apple knows it wouldn't sell enough of the iMac's to restarting a production line on the old units profitable, so they are just leaving the slot vacant until the new unit's problems are worked out.

    Couple in the fact the new iBooks are very attractive as well, I just don't think Apple will see a larger than usual slump for this quarter.

  1. MacnTX

    Joined: Dec 1969

    0

    Education Market

    Umm, I hate to burst this guy's bubble, but the eMac and iBook are what schools are buying these days, not iMacs. The iMac hasn't been a major player in the education market for over 2 years now...

  1. dave a

    Joined: Dec 1969

    0

    He's right though -

    The emac isn't powerful enough for a $700 computer, and though yes, the iMac was not used much in education, Apple has completely neglected that market lately. I would LOVE for my school to have Macs but they bought a single iMac for multimedia, and 20 PCs. Aside from corruption, the main reason is price. You can get five PCs of decent enough speed for one entry-level G5.

  1. testudo

    Joined: Dec 1969

    0

    Way to go apple

    Hmm, Apple needs iMac to rejuvinate edu sales, yet they completely missed the edu buying season. Goodbye edu sales.

  1. diskgolfking

    Joined: Dec 1969

    0

    Re: Way to go apple

    Students are buying iBooks and PowerBooks. There is no way a new iMac is going to be priced lower than a decent 14" iBook ($1200 plus a nifty iPod dealio). And most students are going to want the portability.

    Now, if you're talking about schools buying computers, budgets probably had to be made back in May meaning the lack of an iMac doesn't hurt.

    iMacs are for home use. The LCD iMacs were never a serious contender for student use where form doesn't hold the same value

  1. beeble

    Joined: Dec 1969

    0

    eMac

    educationMac! Yeah Apple has nothing aimed at education. Sure!

  1. datkinso

    Joined: Dec 1969

    0

    eMac

    There are far more eMacs at this University than there are iMacs. When you look at everything that comes with the superdrive eMac and factor in the University discount you get a good value for the money. The laboratories around here are full of eMacs.

  1. dave a

    Joined: Dec 1969

    0

    yet...

    an eMac is $800 or so. Not bad for a Mac. Horrific for a PC, though. We have LOTS of monitors. We don't need one built in. We need cheap pizza-box Macs ... we need the LC III and LC 475 (Quadra 605).

    (The Quadra 605 sold for $1,200 as I recall, with roughly the power of the Quadra 700. Computers were more expensive at the time. The equivalent today would be more like $600.)

  1. ElRay

    Joined: Dec 1969

    0

    Editor's Email Address?

    Can anybody find an email address for the editor? We need to fire off a few letters correcting the lack of mention of the eMacs.

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