updated 12:25 am EDT, Mon July 12, 2004
MW Boston expectations
The three-day Macworld Expo Boston this week with dramatic reductions in both attendance and exhibitors expected--which is directly linked to Apple's absence from the semi-annual tradeshow: "it will be a very different Macworld than the big Boston shows of the 1990s. Before Apple bailed, the Greater Boston Convention & Visitors Bureau predicted that Macworld's return to Boston would draw 40,000 attendees and pump $42 million into the region's economy. Instead, IDG expects 10,000 attendees, and the visitors bureau has scaled back its economic impact estimate to just $8.3 million. By contrast, the 1997 event generated an estimated $65 million in visitor spending."