updated 05:55 am EDT, Mon July 12, 2004
iTMS hits 100M songs
Early Monday morning Apple announced that its iTunes Music Store has reached that that were given away as part of the Pepsi/iTunes promotion.
On its anniversary, Apple gave away free song downloads each day for eight days. Apple continued to the promotion, offering free songs each week as a "risk free" way to introduce to new users to the service. Today's announcement of the 100 million song mark likely includes these song as part of the tally.
Since the July promo announcement, several developers have developed software and charts for monitoring iTunes' download rate, which many readers used to help increase their own chances to win one of the several prizes being offered by Apple. Readers, however, report that they were unable to access the store as the store approached 100 million songs, frustrating many readers attempting to purchase music (and become the grand prize winner).
"Last night I tried to access the iTunes Music store as the 100,000,000 song mark approached--only I was unable to connect," noted Dennis Callahan. "I tried for about 10 minutes to view my existing shopping cart--all to no avail. Seems this type of demand should have been anticipated and dealt with before it became an issue to those of us who would have enjoyed the possibility of winning."
Several readers also note that the download rate has dropped off dramatically since the end of the promotion.