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\"Secrecy\" keeping Apple from success in corporate IT

updated 01:35 pm EDT, Fri June 25, 2004

Apple in Corporate IT

Apple's may be preventing its own success in the corporate IT world, according to a Computerworld column: "But yammering reporters and analysts aren't the only ones to blame for a lack of IT-related coverage of Apple. Fingers must also be pointed at 1 Infinity Loop, the company's Cupertino, California, headquarters. Like its pretentious address, Apple's haughty attitude simply annoys people...Certainly, the IT media's indifference to Apple has hurt the company's standing with CIOs. But Apple's obsession with secrecy has diminished it and IT's technology options even more."

by MacNN Staff




  1. goatman

    Joined: Dec 1969



    Snippy language like "Like its pretentious address, Apple's haughty attitude simply annoys people..." tips its hand to a prejudice that discounts it as serious journalism.

  1. ennerseed

    Joined: Dec 1969



    One shouldn't talk down about something of which they cannot spell.

  1. bauhaus

    Joined: Dec 1969


    well know Apple problem

    Corporations like to plan ahead with purchases on large-scale cycles. Apple's secrecy (verses the roadmaps set by other companies) hurts them there because they like to be all about PR blitzes instead of setting expectations and delivering. Add to that Apple's now notorious inability to deliver goods on-time, and you can clearly see why large corporations will always shy away from Apple.

  1. benhur

    Joined: Dec 1969



    It sure annoys the h*** out of me. It's not just corporate IT that are annoyed by it but Apple's one time bread and butter - education.

    I was a tech coord. and purchaser for a school district and was constantly frustrated by Apple. Budgets and planning begin months maybe even a year ahead of time. We don't just stash money and wait for Apple to release products and buy them.

    One year Apple released a product after the school year started, leaving no time for implementation and training. I understand they got it out when they could but they couldn't tell me what it was and when, leaving me no choice but to go with a competitors product to be ready for the start of the school year.

    People, especially mac users, may laugh at Microsoft's product pipeline "Longhorn by 2006" but it's a great marketing ploy. Windows users will stick around, even for 2 years, because they KNOW something is down the line. MS doesn't hide it. It may not be nearly as great as Apple's offering but there is security in knowing what it is and when.

    Apple's greatest problems continue to be it's ego and marketing.

  1. gudin

    Joined: Dec 1969


    1 Infinite Loop

    As an aside, the writer would make his point better if he used the proper address.

    Infinity Loop sounds like something out of Sci-Fi. An infinite loop is something that is more relevant to software development (though, admitedly, not thought of as a particularly positive thing).

  1. themotor

    Joined: Dec 1969


    Can't blame them...

    One has to admit that anyone whose innovations have been ripped off the seemingly record number of times that Apple's have, would understandably have an "obsession with secrecy".

  1. phillymjs

    Joined: Dec 1969


    Someone please tell me

    ...why "1 Infinite Loop" is pretentious but "1 Microsoft Way" is not.

  1. tuscmat

    Joined: Dec 1969


    Re:Someone please tell me

    The answer is because it's Microsoft and these publications won't bite the hand that feeds them. Objective journalism is a myth as long as newspapers are corporately owned.

  1. Kristoff

    Joined: Dec 1969


    First Hand Corroboration

    I can attest, that--while a Mac user (switcher at that)--there is truth in the article.

    I experienced first hand at JavaOne prior to Panther, the arrogant and pompous nature of the people who worked the booth, and the JVM team as well.

    Here you have a sub-par JVM implementation chock full of bugs, and they stood up there answering legitimate questions with indignant and sarcastic responses.

    And months later, the JVM is still chock full of bugs. It's the only platform where NetBeans will just spontaneously crash.

    That being said, I will never switch back, and I await Tiger (the OS, and the Java version) from Apple. But, they sure can stand to loose the attitude.

  1. SteveRB511

    Joined: Dec 1969


    Apple Lost the Navy

    Unfortunately Apple's arrogance/lack of marketing saavy/blind spots also lost them the Navy years ago. I worked at the Naval Weapons Center, China Lake, which was one of Apple's major customers. At the time NAVAIR, our parent command, was working on standardizing IT equipment and asked Apple to participate. While I don't know what all went on, reports from some Navy people who were there and even from some Apple reps at China Lake indicated that Apple's "air of superiority" in the discussions had a significant role in landing Micro$oft the award. Now the Navy is saddled with the atrocious Micro$oft-based Navy/Marine Corps Intranet (NMCI), which may never get sorted out. Apple was never a serious consideration in its design, in part due to the way the responded to NAVAIR. (On some days, after fighting with NMCI, I just would love to fly to Cupertino and knock some sense into their myopic little brains.)

    Apple may be the overall technology leader in personal computing but they are in serious need of adult supervision when it comes to marketing and public relations. I keep seeing glimmers that they may be getting the message but they always seem to falter.

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