updated 01:35 pm EDT, Fri June 25, 2004
Apple in Corporate IT
Apple's may be preventing its own success in the corporate IT world, according to a Computerworld column: "But yammering reporters and analysts aren't the only ones to blame for a lack of IT-related coverage of Apple. Fingers must also be pointed at 1 Infinity Loop, the company's Cupertino, California, headquarters. Like its pretentious address, Apple's haughty attitude simply annoys people...Certainly, the IT media's indifference to Apple has hurt the company's standing with CIOs. But Apple's obsession with secrecy has diminished it and IT's technology options even more."