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Apple loses trademark appeal case in China

updated 06:40 am EDT, Mon June 21, 2004

Apple loses trademark case


Apple has lost a court appeal against a decision that rejected its application to to cover clothing and other items in China, according to a report by Channel NewsAsia: "The verdict by the Beijing No.1 Intermediate People's Court means that Apple cannot claim that its logo is protected under law for those goods, Xinhua news agency said. Xinhua said the trademark appraisal committee of China's State Administration for Industry and Commerce (SAIC) had previously rejected Apple's application from April 2000 to have its trademark logo extended to cover clothing, hats and shoes."


by MacNN Staff

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  1. z10n

    Fresh-Faced Recruit

    Joined: Oct 2003

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    06/21, 09:00am | report spam | Reply |

    lol.

    Apple thinks their logo is a fashion statement.

    Here people are giving apple free advertising, and yet apple still wants to collect. Sad.

  1. chadpengar

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    Joined: Oct 2001

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    06/21, 09:49am | report spam | Reply |

    why sad?

    The comment that it is sad makes no sense. Companies protect their logos no matter where they appear since it can adversely affect their reputation and image if not displayed properly. The Chinese are wrong on this one.

  1. JohnnyFive

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    Joined: Feb 2003

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    06/21, 12:16pm | report spam | Reply |

    re: lol.

    Sad, how so? The second poster is correct. Apple does have the right to protect its trademark. Free advertising doesn't mean squat if we see Apple-branded cigarettes, condoms and vibrators coming out of China.

    Besides, obviously manufacturers think Apple's logo is a fashion statement. Otherwise, they wouldn't bother making products with Apple's logo printed on them.

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

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    06/21, 01:10pm | report spam | Reply |

    Re: lol

    Except the lawsuit wasn't that some chinese company is using Apple's logo to sell clothing, its that a chinese company happens to be called Apple, and whose logo is, of all things, an apple. Apple was trying to protect its trademark (it also falls under the "if you don't try to protect it ALL the time and let someone use it, it may be considered the legal precedent needed so that anyone can use it" department), but it doesn't mean that China was wrong in denying the claim.

  1. Sydney Tsai

    Fresh-Faced Recruit

    Joined: Feb 2002

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    06/21, 01:37pm | report spam | Reply |

    Damm China Government.

    They can let "Valentine's Day" trademarked but not Apple?
    What the heck, are those Main Land China dept are really genis?
    I like the accent Chinese culture but not the modern one. They only thinks benifits not logic.

    Those people are getting closed mind when they wanna know to WTT...
    Bunch of closed mind.

  1. Sydney Tsai

    Fresh-Faced Recruit

    Joined: Feb 2002

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    06/21, 01:39pm | report spam | Reply |

    Correction

    I mean WTO, not WTT.

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