updated 07:05 am EDT, Thu June 17, 2004
Apple: respect resellers
BusinessWeek columnist Alex Salkever says that "Apple must craft a plan to . First, it needs to be honest and admit that Apple stores are hurting the resellers' business and that not all of them will survive. Second, Apple has to treat those that do hang on as integral parts of its organization and sales effort. Finally -- and most crucial -- Apple needs to ease the pain by coming up with programs to encourage these longtime partners to help it accomplish goals it can't achieve on its own."