updated 08:10 pm EDT, Thu June 17, 2004
Apple needs low-end CPU
As many as who considered a Mac over the last 12 months actually ended up purchasing one and many those who didn't choose Apple chose based on price, according to MacNewsWorld: "The study, Hidden Opportunity for Computer Manufacturers, showed that from May 2003 to April 2004, nearly 26 million Americans purchased a computer. Of those purchasers, 73 percent opted for desktops over laptops, while 56 percent were replacing an existing system. Although 50 percent of potential Apple customers ended up purchasing an Apple, 22 percent purchased a Dell instead, the study showed. The study also noted that, although Apple sold 900,000 computers over the length of the study, it could have potentially sold 800,000 more during that time period."