video/animation
06/11/2004, 10:30am, EDT
Friday, June 11th
Apple testing new video compression software
Apple is currently testing new video compression software that it will incorporate into future versions of QuickTime and hopes will become the successor to MPEG-2, according to Internet.com: "MPEG-4 part 10 or H.264/AVC, is the next-generation video compression technology in the MPEG-4 standard. Already ratified by both the ITU and ISO MPEG." Apple said it hopes the technology will become the standard for video encoding for 'everything from 3G to High Definition (HD) broadcast' and is now testing it internally on its Cupertino campus, after it demonstrated HD-based MPEG-4 part 10 content playback between 6.8- and 8-Mbps on a dual-processor Power Mac. The article also notes that Apple moved into the No. 2 spot in the media player market with 36.8 percent of the market, behind Microsoft's 38.2 percent and ahead of Real's 24.9 percent share.
Filed under: software
Other story tags: video editing
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I always thought Quicktime had probably the best architecture ... I think it's all about codecs now?
I've resigned the fact that 'beating' Microsoft is almost impossible due to the fact they control the majority of desktops out there ... but something like Flash has proven that if something is good enough, people will adopt it.
Kinda wish the stars were aligned and Apple bought Macromedia ... Dare to Dream...
Real Player crashes often. Also, it leaves ram file turds on your desktop. Plus, auto opening a file leads to security issues.
Real server is a memory leaking POS. Well, when I use to have to use it.
QT has mpeg 4 now. I just wish Real would go away and sites would stop using it.
What more do you need for it to go downhill?
Sure, you need a 3ghz PC to playback T2 in 1080p but who else has 1080p out now?
Ah, actually Real 10 can support 1080p now. It has unlimited scalability. Very nice results. Unfortunately the tools for encoding are just starting to get stable, 6 months after its release.