updated 10:30 am EDT, Fri June 11, 2004
Apple tests MPEG-4 part 10
Apple is currently testing that it will incorporate into future versions of QuickTime and hopes will become the successor to MPEG-2, according to Internet.com: "MPEG-4 part 10 or H.264/AVC, is the next-generation video compression technology in the MPEG-4 standard. Already ratified by both the ITU and ISO MPEG." Apple said it hopes the technology will become the standard for video encoding for 'everything from 3G to High Definition (HD) broadcast' and is now testing it internally on its Cupertino campus, after it demonstrated HD-based MPEG-4 part 10 content playback between 6.8- and 8-Mbps on a dual-processor Power Mac. The article also notes that Apple moved into the No. 2 spot in the media player market with 36.8 percent of the market, behind Microsoft's 38.2 percent and ahead of Real's 24.9 percent share.