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AAPL Stock: 567.78 ( -2.78 )

Apple rebuked for ad claims by UK watchdog

updated 08:15 am EDT, Wed June 9, 2004

UK looks at Apple claims


Apple has been again by the UK's advertising watchdog, the Advertising Standards Authority, who received two complaints about Apple's ads, both "challenging not only the Mac maker's speed claim but its insistence that the G5 was 'the first [computer] with a 64-bit processor' and that 'the systems built around the G5 can shatter the 4GB memory ceiling that limits every other PC on earth,'" according to The Register. Apple was told not to make across the board claims about the G5 speed, saysing that the independent tests may have configured the Power Mac G5 with an "unfair advantage."


by MacNN Staff

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  1. LouZer

    Fresh-Faced Recruit

    Joined: Nov 2000

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    06/09, 09:10am | report spam | Reply |

    Ad agencies

    Yeah, and in the US, Apple gets slapped around by saying the G5 is the first 64-bit CPU in a PC, because PC (or Personal Computer) could be misinterpreted (by Dell, apparently) as also including "workstations".

    And where's the outrage over Windows XP's ability to make people fly.

  1. GORDYmac

    Mac Elite

    Joined: Dec 1999

    0
    06/09, 09:14am | report spam | Reply |

    Two complaints?

    I wonder who? Bill Gates & Steve Ballmer?

  1. Authorized Apple Tech

    Fresh-Faced Recruit

    Joined: Mar 2000

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    06/09, 09:32am | report spam | Reply |

    Whiners

    Need a little cheese with that whine?

  1. bauhaus

    Fresh-Faced Recruit

    Joined: Sep 2003

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    06/09, 09:39am | report spam | Reply |

    PC.. forgetting someone

    Not to mention the DEC AXP was a 64bit desktop (and sold as such as it ran Windows) in 1994 and was about the same price as a top-end G5.

  1. Cf

    Fresh-Faced Recruit

    Joined: Jan 2002

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    06/09, 09:58am | report spam | Reply |

    unfair advantage

    independent tests and unfair advantages go hand in hand with any benchmarking i've ever seen for anything.

  1. VadersCape

    Fresh-Faced Recruit

    Joined: Mar 2004

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    06/09, 10:03am | report spam | Reply |

    Expert Advice, eh?

    It would certainly be interesting to find out who gave the "expert advice" and if both or just one of the complaintants were "experts."

    And I can answer your question, louZer, about the lack of outrage over Windows' ability to make people fly: there is no outrage because it *does* make people fly! Haven't you seen people jumping off the roof of their building, diving off the nearest bridge, or leaping into the nearest chasm because they use Windows? They fly. The campaign conveniently omits the landing part, but Windows users do fly. The goal of these schmexpert complainers is just to ensure that they don't fly into the nearest Apple Store.

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

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    06/09, 10:14am | report spam | Reply |

    unfair advantage

    Apple was told not to make across the board claims about the G5 speed, saysing that the independent tests may have configured the Power Mac G5 with an "unfair advantage."

    Yeah, they configured it with a faster chip. Now that's unfair!

  1. z10n

    Fresh-Faced Recruit

    Joined: Oct 2003

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    06/09, 10:44am | report spam | Reply |

    Blimpy

    You know, our Ad Agency told me, that repetition of the words "Megahertz Myth" will help people remember us.

    Megahertz Myth. Megahertz Myth. Megahuuurrrtsss Myth.

    lol. "I'm too stupid to figure out how fast a computer is. It must be apple's fault. Apple shouldn't be allowed to advertise their products. Wah, wah, wah."

  1. olePigeon

    Clinically Insane

    Joined: Dec 1999

    0
    06/09, 10:55am | report spam | Reply |

    Because we all know...


    We all know the Pentium IV makes the internet go faster.

  1. DeathToWindows

    Professional Poster

    Joined: Feb 2000

    0
    06/09, 11:55am | report spam | Reply |

    Whining idiot dept.

    Good lord, can they just shut up?

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