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Apple\'s store design reflects corporate philosophy

updated 07:25 am EDT, Wed June 2, 2004

Apple\'s store architecture

Apple VP Ron Johnson says that the design of Apple's retail stores , according an article in the The Metropolis Observed that looks at the facade, stairs, and ventilation architecture of the Apple's San Francisco flagship store: "If the new Apple store in San Francisco looks like a Powerbook computer, it wasn't deliberate. According to Ron Johnson, Apple's senior vice president of retail, the store's design was simply a result of a consistent 'internal logic' that seeks 'to get everything out of the way and create the most pure thing possible.' The result is a branding koan: Apple's corporate philosophy is design, so its store design is a philosophy. 'There's no design aesthetic for our stores,' Johnson says. 'We tried to just make them what we love.'"




by MacNN Staff

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  1. luxuryluke

    Joined: Dec 1969

    0

    anyone notice a contrad..

    Does anyone not really follow these quotations from Apple?
    I don't mock Apple, but it seems like Mr. Johnson is being a bit coy.

    "naw, we didn't design it that way to show up anyone or for any particular reason... We are just _that_ cool."

    So there store looks like a powerbook. I say cool. but for Johnson to say: there is no aesthetic, we just made it how we like it. That is inherently an "aesthetic," whether it's in good taste or otherwise.

  1. Loren

    Joined: Dec 1969

    0

    What???

    Coy?/ It's disingenuous, and the goofiest quote I've ever heard from an Apple employee. It's like saying Bush isn't really marinated in oil. Apple is all about design, and the stores are carefully engineered to maximize product access and traffic flow. They are like modern art museums.

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