updated 07:25 am EDT, Wed June 2, 2004
Apple\'s store architecture
Apple VP Ron Johnson says that the design of Apple's retail stores , according an article in the The Metropolis Observed that looks at the facade, stairs, and ventilation architecture of the Apple's San Francisco flagship store: "If the new Apple store in San Francisco looks like a Powerbook computer, it wasn't deliberate. According to Ron Johnson, Apple's senior vice president of retail, the store's design was simply a result of a consistent 'internal logic' that seeks 'to get everything out of the way and create the most pure thing possible.' The result is a branding koan: Apple's corporate philosophy is design, so its store design is a philosophy. 'There's no design aesthetic for our stores,' Johnson says. 'We tried to just make them what we love.'"