toggle

AAPL Stock: 117.62 ( + 1.15 )

Printed from http://www.macnn.com

Cringely looks at Apple\'s iPod shuffle

updated 10:30 am EDT, Fri May 21, 2004

Cringely on iPod shuffle

Robert Cringely in his column for PBS. "Apple is essentially getting out of the business of making its own products... Why would they take someone used to producing products like the G5 workstation and turn his attention to little music players? It's hardly a comparable challenge... I think it comes down to a combination of structural changes in the industry and Apple trying harder to cut costs, which really means raising profit margins."




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. KidRed

    Joined: Dec 1969

    0

    confused..

    Apple is making a division within itself to better focus on iPods. How does that translate that Apple is getting out of making it's own products?

  1. eddd

    Joined: Dec 1969

    0

    why oh why

    I honestly can't understand why people continue to give this guy column space. At least in regard to Apple, he has consistently been plain wrong and uninformed. His articles are poorly researched flights of fancy. Guess that's all it takes to be a mainstream columnist these days.

  1. dennis

    Joined: Dec 1969

    0

    Interesting

    Hey, I really like Robert Cringely.

    I can imagine his theory panning out, but I don't think it is being planned that way. For one thing, why would Apple be putting so much time and money into the retail stores if they are planning a Mac phase-out? They're going to fill those stores with iPods (which can be purchased many other places) and Windows software?

  1. JLL

    Joined: Dec 1969

    0

    Re: confused..

    By saying that Apple is getting out of making its own products, he means that Apple is getting out of manufacturing their own products at their own plants.

    Try and read the article:

    "The company just had yet another big layoff at its Sacramento manufacturing plant. In an effort to further lower costs, Apple is essentially getting out of the business of making its own products."

  1. wesukmk

    Joined: Dec 1969

    0

    Re: why oh why

    "I honestly can't understand why people continue to give this guy column space"

    It may be because he was one of the original employees of Apple and knows companies like Apple and MS inside-out.

  1. hybrid

    Joined: Dec 1969

    0

    Huh?

    Apple has been getting out of the manufacturing business (like almost every other North American-based electronics company) for at least the last 10 years. No new news here.

    The iPod "division" is more of an internal re-org than spinning it off into a separate company ŕ la Newton.

    I don't see what the big deal is.

  1. eddd

    Joined: Dec 1969

    0

    okay

    Okay, perhaps he was there at the beginning of Apple Computer (I say "perhaps" because the name Robert Cringley is a well-known psuedonym), but so what? That was 25 years ago. Do you hear Woz or Gassee going on about Apple's future? This guy is a columnist and a technology commentator - no more.

    His article is just a re-hash of familiar, tired themes: Apple needs to change their business plan to compete. Apple needs to dump the hardware biz and just sell the OS. Apple needs to switch to Intel. Steve Jobs is a jerk. Apple's CPU manufacturer can't keep up the pace (of course, in a new twist, he also mentions that their chip manufacturer may become their own toughest competition in the CPU space - bizarre).

    We've heard it all countless times. He's just taking the latest moves by Apple and trimming the old Apple boilerplate to fit. Honestly, to derive all that from a re-appointment (I'm not sure I'dd call it a reorganization) at Apple? Why shouldn't Rubenstein watch over iPod development? It's clearly an important role for an important device. Rubenstein is a manager more than an engineer or designer.

    The real story is about how Apple provides secure employment for lazy journalists. But that's not news, either.

  1. testudo

    Joined: Dec 1969

    0

    Re: confused

    By saying that Apple is getting out of making its own products, he means that Apple is getting out of manufacturing their own products at their own plants.

    Yeah, but their laptops are made (and have been made for some time) in Taiwan. Same with the iMacs, if I remember correctly (probably because that's where all the flat screens are or something).

    Usually companies dump their manufacturing and contract to outside sources because it saves them money, and analysts like that kind of thing. Then down the line, they'll dump their contractors and start doing stuff in-house, so they can have more control over it. Then sometime after that, they'll dump their internal manufacturing and hire outside contractors. Then they'll...oh, you get the idea, its just another cyclical thing companies do.

    How come this guy never writes about Gateway going under (or does he, but because the only time I read about his lame writing is here, when he posts some anti-Mac c***)?

  1. dtrots007

    Joined: Dec 1969

    0

    Legal

    Just a thought,

    A new division for protection. Lawsuits due to batteries, the Apple Corps Beatles lawsuit, etc. iPod stuff won't affect the rest of Apple's operations.

  1. Squirrel_Monkey

    Joined: Dec 1969

    0

    For all we know...

    ...Uncle Steve and Big Blue are already talking about using the Cell in future Macs.

    The article does not bother me. Commentators and journalists and wish Apple into becoming Microsoft until they run out of pixie dust, but it will never happen. As long as Uncle Steve is at the helm, Apple will provide nothing short of the "full package" in their computers and devices.

    I often wonder if the Next Big Thing for Apple to do is to "slim down" Mac OS X into a "palmtop edition" for later iPods or Apple palmtops. Maybe not.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

MaxUpgrades 512GB Retina MacBook Pro SSD

Apple's Retina line of MacBook Pro notebooks have been impressive, right from their debut in 2012. Thinner than the previous model, t ...

Lemur BlueDriver

"Oh no, the check engine light is on…again! What one of the hundreds of reasons could it be this time? Probably going to cost a for ...

toggle

Most Commented