Apple leverages leading education sales company in UK
updated 06:55 am EDT, Fri May 14, 2004
Apple UK boots education
Apple UK has , the UK's leading educational supplier of software, services and systems, to help sell its products to the education market, according to Macworld UK: "Founded in 1973, Research Machines specializes exclusively in the UK market, with 1,400 employees devoted to its various operations within the sector. The company also supplies one-in-four of the Windows-based systems used in schools under its own brand. [Apple] took 7.9 per cent of the UK's education market for notebooks in Q2 2003 (IDC). At the end of 2003 research firm Gartner described the company's UK education market share (notebooks and desktops) as at 8.5 per cent – up from 6.4 per cent in 2002."
Mac Enthusiast
Joined: Jan 2001
RML...
Blimey I remeber them when I was at school in the 80s - we had a 480Z which had only the tiniest bit software in ROM - you had to load BASIC off a tape! - it seemed a nightmare to me when I had already been programming a PET for 2 years with its built in BASIC.