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AAPL Stock: 570.56 ( 0 )

Apple plans additional job cuts

updated 08:20 pm EDT, Thu May 6, 2004

Apple to cut more jobs


Apple said that continued reorganization of its sales and marketing efforts will result in an over the course of the current fiscal year, which ends in September, according to a SEC filing. CNET News.com reports that "the cuts are in addition to 200 jobs that were eliminated when the company closed its Sacramento, Calif., plant in April. Apple took a $9.6 million restructuring charge last quarter, and the company said in the filing that it expects to take another $10 million charge in the current quarter, largely related to finalizing the plant closure. The company said the job cuts and the plant closing should save it $6 million per quarter in operating expenses. Shuttering the plant alone should save the company $3 million per quarter..."


by MacNN Staff

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  1. Rosyna

    Forum Regular

    Joined: Aug 2001

    0
    05/06, 08:35pm | report spam | Reply |

    Never good

    It can't be good if Apple shuttered a plant. It is never good when shuttering a plant.

  1. ghost_flash

    Professional Poster

    Joined: Feb 2003

    0
    05/06, 09:07pm | report spam | Reply |

    Wait just a minute

    I thought Apple was in the Black Ink now! Debt Free! What gives?

  1. rok

    Fresh-Faced Recruit

    Joined: Mar 1999

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    05/06, 10:19pm | report spam | Reply |

    hmmm...

    i was going to post a different thought, but i think i understand what apple's doing... essentially, they adopting a model similar to microsoft's, where you hoard as much cash as possible, and then buy smaller burgeoning technologies and their developers (see: anything related to audio/video over the past two years as examples). but at least apple seems to have a clue as to how to USE the techs they buy.

  1. l008com

    Addicted to MacNN

    Joined: Jan 2000

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    05/06, 10:43pm | report spam | Reply |

    umm

    How do you "shuttering" a plan?

  1. medmuse

    Fresh-Faced Recruit

    Joined: Nov 2002

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    05/06, 11:48pm | report spam | Reply |

    Sales

    The article, as I read it, seems to say that most of the jobs are marketing and sales. Are these to be offset by store positions? Is there really a net cut in costs? Marketing and sales are,...er...important.

  1. Nostromo

    Fresh-Faced Recruit

    Joined: Oct 2001

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    05/07, 09:25am | report spam | Reply |

    important?

    "Marketing and sales are,...er...important."

    In any other company, they would be. But given Apple's lame advertising, this doesn't surprise me a bit.

    Apple commercials seen in the past week: 4
    Dell commercials seen in the past week: I've lost count

  1. stryfe

    Fresh-Faced Recruit

    Joined: Oct 2003

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    05/07, 10:39am | report spam | Reply |

    where...

    do you see those Dell Ads? off-peak times, cable. Not prime spots. Who's buying off of those ads? People who are clueless about computers. They're ads are essentially direct marketing. people buying computers off of TV ads are essentialy the same people buying the best of Tony Randal, and the Hoverround.

    Where do you see Apple's ads? Where people who buy apple products are. Friends durring. MTV. CNN. Networks and shows that are where you'll find those who are interested. Apple's ads, aisde from announcing new products, often are image advertising. Selling the apple brand rather then a single product.

    Apple's method is long-term more successful. Dell's is just shoving computers out the door.

  1. chadpengar

    Fresh-Faced Recruit

    Joined: Oct 2001

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    05/07, 12:25pm | report spam | Reply |

    advising Kerry on jobs?

    Yeah, just the person you want to have advising Kerry on jobs. Someone (Jobs) who manufactures most of their stuff overseas and who is cutting more and more workers.

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