updated 04:20 pm EDT, Wed April 28, 2004
Pepsi-iTunes promo fails?
Apple said that through its Pepsi-iTunes promotion, a small fraction of 100 million songs that were available under bottle caps, according to CNET News.com: "An Apple representative said the music giveaway was probably the biggest ever of its kind but admitted that the company gave away fewer songs than it had intended. 'We had hoped the redemptions would have been higher,' said [Apple VP] Katie Cotton [who] noted that the yellow-capped bottles with the Apple song codes were late in reaching some key markets. However, Cotton said the promotion did introduce a lot of people to iTunes. The 5 million free tracks Pepsi gave away were included as part of Apple's statement earlier Wednesday that it has sold 70 million songs in the first year of its music service."