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http://www.macnn.com/articles/04/04/28/pepsi.itunes.promo.fails/

Pepsi-iTunes promo falls short with 5M songs redeemed

updated 04:20 pm EDT, Wed April 28, 2004

 

Pepsi-iTunes promo fails?


Apple said that through its Pepsi-iTunes promotion, a small fraction of 100 million songs that were available under bottle caps, according to CNET News.com: "An Apple representative said the music giveaway was probably the biggest ever of its kind but admitted that the company gave away fewer songs than it had intended. 'We had hoped the redemptions would have been higher,' said [Apple VP] Katie Cotton [who] noted that the yellow-capped bottles with the Apple song codes were late in reaching some key markets. However, Cotton said the promotion did introduce a lot of people to iTunes. The 5 million free tracks Pepsi gave away were included as part of Apple's statement earlier Wednesday that it has sold 70 million songs in the first year of its music service."


by MacNN Staff

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  1. porieux

    Baninated

    Joined: Mar 2001

    0
    04/28, 04:41pm | report spam | Reply |

    well...

    Why did the promotion end so quickly?

    By the time the bottles were making it to stores, they were announcing it was over....

  1. Meövv

    Fresh-Faced Recruit

    Joined: May 2001

    0
    04/28, 04:43pm | report spam | Reply |

    No problem..

    Don't worry Apple!
    I can take them. I would love some 95 million songs. Cool!

  1. scotty321

    Fresh-Faced Recruit

    Joined: Nov 1999

    0
    04/28, 04:44pm | report spam | Reply |

    A bunch of c***

    This promotion was a bunch of c***. Bottles didn't even arrive in Los Angeles until 2 weeks ago, along with many other big cities! They were never PLANNING on giving away 100 million free songs -- that was just for pure hype purposes. They KNEW that bottles wouldn't reach 99% of the population until just 2 weeks ago, and that they wouldn't have to give away that many songs. s**** Pepsi. I'm only buying Coke from now on.

  1. ipod21

    Baninated

    Joined: Apr 2004

    0
    04/28, 04:47pm | report spam | Reply |

    RE: A bunch of c***

    Sounds more like you should be buying Faygo.

  1. jasonbw

    Fresh-Faced Recruit

    Joined: May 2000

    0
    04/28, 04:54pm | report spam | Reply |

    disappointing

    it didn't help that the bottle caps were late, and that they were never availble in multi-packs...but the oddest part was while the first bottles i found showed up over a month after the start of the promotion, on march 31 they all vanished. even though the redemption deadline was extended.
    it was a nice idea, but horribly executed.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0
    04/28, 05:15pm | report spam | Reply |

    Re: bunch of c***

    This promotion was a bunch of c***. Bottles didn't even arrive in Los Angeles until 2 weeks ago, along with many other big cities! They were never PLANNING on giving away 100 million free songs -- that was just for pure hype purposes. They KNEW that bottles wouldn't reach 99% of the population until just 2 weeks ago, and that they wouldn't have to give away that many songs. s**** Pepsi. I'm only buying Coke from now on.

    Its up to the bottler, not pepsi, to promote what they want to promote. And I know you LA types are kind of full of yourself, but you don't even come close to making up 99% of the population. The bottles were in most places. You have a complaint, whine to the bottler who insisted on running a Lakers promo through March.

  1. MacnTX

    Fresh-Faced Recruit

    Joined: Apr 2004

    0
    04/28, 05:22pm | report spam | Reply |

    Blame Pepsi

    They did a horrendous job of distribution with the promo bottles. Apple should get some sort of a refund if they gave Pepsi any money to sponsor this badly executed promotion.

  1. EdipisReks

    Dedicated MacNNer

    Joined: May 2003

    0
    04/28, 07:44pm | report spam | Reply |

    The distibution did suck

    Cincinnati had bottles for about 1.5 weeks. i know that Chicago was about the same way. However, i don't think thats why so few people redeemed song. i know a bunch of people who won free songs and then threw the caps away because they were "scared" of the music store. i wish they had just given them to me.

  1. klinux

    Senior User

    Joined: Jul 2002

    0
    04/28, 08:29pm | report spam | Reply |

    Here we go

    I see posters above blaming Pepsi, bottlers, each other, LA, and everything under the sky.

    I say blame Apple too.

    Am I going to be flamed for this? Maybe. Apple deserves to be blamed too for failing to get is partners in gears.

    Am I the only one here who think Apple is not 100% flawless?

  1. Huxly

    Fresh-Faced Recruit

    Joined: Aug 2001

    0
    04/28, 09:30pm | report spam | Reply |

    Pepsi Clearly Screwed Up

    Its no wonder the redemption rate was so low. It took forever for the bottles to reach several major markets, some of which have only gotten the bottles in the last couple of weeks. Also many of the codes on the winning caps did not work when entered. I had 4 winning codes but only one of them worked when entered. The others came up as invalid. This has happened to many others as well. Pepsi deserves full blame for all this. You do not roll out a national campaign like this without making sure the bottles make it to market on time. It is not up to the bottler as someone else stated, it is up to Pepsi and they dropped the ball. I'm going to be drinking more Coke. I've had enough Pepsi for awhile.

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