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Post Magazine: Apple makes key strategic alliances

updated 12:40 pm EDT, Wed April 21, 2004

Strategic alliances at NAB

Post Magazine has rundown of Apple announcements at NAB, including notes about several key strategic alliances, including incorporation of Panasonic's VariCam native DV-HD codec into Final Cut Pro HD, integration of Final Cut Pro HD software into Thomson's popular Grass Valley Digital news production pipeline, and BBC Technology's integration of Final Cut Pro HD into its Colledia production system: " with major announcements and cheering crowds in a packed 2,000-plus press conference where they announced strategic alliances with Panasonic, Thomson Grass Valley and BBC Technology."

by MacNN Staff





  1. Monstermind

    Joined: Dec 1969



    ... none of those announcements involved new desktops...

  1. ipod21

    Joined: Dec 1969


    RE: But...

    but... they didn't involve Real either :-)

  1. cebritt

    Joined: Dec 1969


    Hey Rob...

    Deals are best conducted in private. Trying to bully Steve in public is bad form. Wearing black turtlenecks and drinking bottled water would be good steps to getting your emails replied to.

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