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Post Magazine: Apple makes key strategic alliances

updated 12:40 pm EDT, Wed April 21, 2004

Strategic alliances at NAB


Post Magazine has rundown of Apple announcements at NAB, including notes about several key strategic alliances, including incorporation of Panasonic’s VariCam native DV-HD codec into Final Cut Pro HD, integration of Final Cut Pro HD software into Thomson's popular Grass Valley Digital news production pipeline, and BBC Technology's integration of Final Cut Pro HD into its Colledia production system: " with major announcements and cheering crowds in a packed 2,000-plus press conference where they announced strategic alliances with Panasonic, Thomson Grass Valley and BBC Technology."


by MacNN Staff

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Comments

  1. Monstermind

    Junior Member

    Joined: May 2000

    0

    But...

    ... none of those announcements involved new desktops...

  1. ipod21

    Baninated

    Joined: Apr 2004

    0

    RE: But...

    but... they didn't involve Real either :-)

  1. cebritt

    Fresh-Faced Recruit

    Joined: Mar 2000

    0

    Hey Rob...

    Deals are best conducted in private. Trying to bully Steve in public is bad form. Wearing black turtlenecks and drinking bottled water would be good steps to getting your emails replied to.

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