updated 10:05 am EDT, Tue April 20, 2004
h.264 HD video codec
Apple is previewing a or MPEG-4 Part 10, at its booth at NAB: "unlike other codecs, h.264 is scalable, allowing content creators to write their content for everything from 3G phones to HD and everything in between. Frank Casanova, Apple's director of QuickTime product marketing, told the website: 'This is a very flexible and very high-quality codec. It's based on a whole new engineering base - it's not today's MPEG-4 tweaked,' before adding, 'We are working on it, as are many other companies - here there are dozens of announcements and demonstrations of h.264. Everywhere except in the Microsoft booth.'"