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AAPL Stock: 570.56 ( + 13.59 )

Prudential comments on Apple sales, future strategy

updated 05:45 pm EDT, Thu April 15, 2004

Prudential on Apple


Prudential Equity Group said Apple continues to execute well, but the research firm , given that most of the upside has been driven outside the core business." The firm said that it was impressed by Apple's product pipeline and "ability to continually reinvent itself," the computer maker "still needs to make structural changes on the cost side in order to compete more profitably against Dell and others over the longer term." Additionally, Prudential said "we would like to see more spillover from iPod sales into the core CPU business before we would become more positive on the shares."


by MacNN Staff

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  1. Glasspusher

    Fresh-Faced Recruit

    Joined: Oct 2000

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    04/15, 06:00pm | report spam | Reply |

    compete against Dell?!

    Ha ha, that's rich. Apple is selling iPods for slightly less than Dell is sellling computers, and doing quite well at it. You get what you pay for when you buy a $500 computer

  1. SierraDragon

    Mac Elite

    Joined: Mar 2004

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    04/15, 06:12pm | report spam | Reply |

    Prudential = ignorant

    Reaearch firms like Prudential that state things like [Apple] "...still needs to make structural changes on the cost side in order to compete more profitably against Dell and others over the longer term..." just prove how little they understand about the bussinees world they claim expertise in.

    Dell and Apple address *totally* different aspects of a huge tech products market. Dell's value add is in price, marketing and distribution on top of generic off-the-shelf product. Apple's value add is in providing state-of-the-art in genuine design, innovation, and ease-of-use.

    Apple IS profitable, and has survived from garage shop as the most important innovator in a very tough business. It is nuts to compare Apple to Dell as if what Apple needs to do is address the junk end of the business.

    Even on the "cost side" Apple actually does well if you compare fully equivalent feature (which seldom happens, because Apple's Mac products are aimed at a different market space).

  1. slboett

    Grizzled Veteran

    Joined: May 1999

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    04/15, 07:41pm | report spam | Reply |

    Pardon my French...

    But have nay of these brain-surgeons ever told Mercedes or Ferrari that their f****** cars should cost the same as VWs to compete?
    I mean really - how long can this s*** come up with these so-called experts?

    SB

  1. the Rebel

    Fresh-Faced Recruit

    Joined: Jul 2000

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    04/15, 11:01pm | report spam | Reply |

    lame

    why does anyone pay any attention to these analysts?

  1. macimmortal

    Fresh-Faced Recruit

    Joined: Aug 2001

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    04/15, 11:56pm | report spam | Reply |

    Once again...

    ...the sky is falling.

  1. macmad

    Mac Enthusiast

    Joined: Dec 2000

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    04/16, 01:19am | report spam | Reply |

    They're kinda right...

    How often do people moan about Apple's prices here?? Why isn't Apple selling more Macs?? People buy $500 Dells because they're cheaper, not because they're better. If Apple could compete at this price point, maybe they'd sell more. I'd prefere to see some gain in market share.

  1. Faizon318

    Fresh-Faced Recruit

    Joined: Mar 2004

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    04/16, 10:45am | report spam | Reply |

    OHH come on

    Even mercedes came out with a car in the 29k price range . Apple is def not the Ferrari of the computer world.


    HEADLESS IMAC PLEASE.. and dont give me the BS of apple would loose money doing so ?!?!?

  1. MacNorway

    Fresh-Faced Recruit

    Joined: Dec 2001

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    04/16, 11:06am | report spam | Reply |

    No way

    People buy cheap $500 PCs so that they can play pirated games from their friends. Hadn't it been for the vast amount of pirated PC games and software, M$ wouldn't have continued their dominance. People I know say that all the time - they buy PCs because "everyone" has one and because they can get "free" software easily.

  1. slboett

    Grizzled Veteran

    Joined: May 1999

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    04/16, 01:48pm | report spam | Reply |

    Please, "Faizon318"

    Who makes better personal computers than Apple? Nobody.
    And wow - Mercedes made a 29k model - that's effin' cheap - NOT.

    Get a life, troll.

  1. deasys

    Fresh-Faced Recruit

    Joined: Aug 2001

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    04/16, 05:49pm | report spam | Reply |

    Prudential Isn't Prudent

    The full report states that Prudential rates AAPL as neutral. I'll bet they've been saying the same thing over the past year as they've watched AAPL rise from $13.12 in mid-April 2003 to today's price of $29.18.

    Morons.

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