toggle

AAPL Stock: 570.56 ( + 13.59 )

Chronicle: Apple SF store a "windowless box"

updated 12:55 pm EDT, Thu April 15, 2004

Chronicle on Apple SF


SF Chronicle columnist John King says "Apple prides itself on innovation. Creativity. Right. So what's with the heavy steel box downtown?" as he writes about Apple's flagship store in San Francisco: "Apple computers defy expectations. The Cupertino company's innovations keep slow-moving rivals like Microsoft on edge with products that come in a mind-bending array of colors and shapes. So why has this bastion of creativity dropped a ?"


by MacNN Staff

TAGS :

 Apple
toggle

Comments

  1. bdusen

    Fresh-Faced Recruit

    Joined: Aug 2001

    0

    Can see their point

    In middle of the century, every major city in the country suffered when things were built that seemed modern and great at the time were plunked down in the middle of historic neighborhoods or, worse yet, completely replacing historic districts in the name of progress. We've all seen the ugly 60's and 70's buildings that litter our communities, or expressways placed in inopportune locations (a good example being the Scajacquada Expy that cuts through Buffalo, NY's beautiful Delaware Park) or other such follies. There's a good chance that this Apple store, in 20 years, will become another eyesore of turn of the millennium postmodern architecture.

  1. chabig

    Addicted to MacNN

    Joined: Jun 1999

    0

    It's what's inside...

    Apparently, My. King forgot to look "inside" the store.

  1. PookJP

    Mac Enthusiast

    Joined: Jan 2001

    0

    lololol!!!1

    Windoze are liek teh r00t of all design and if theres no windoze then it must be teh suxor!!!!11 lololololololol!!!1

  1. gojosh

    Fresh-Faced Recruit

    Joined: Feb 2004

    0

    The city is to blame

    Why write about Apple? This article is framed from the wrong perspective. There were exactly *NO* complaints when the development was taking place. He makes some good points, but he shouldn't intimate that Apple was the slippery corporate monster -- they just built their building. End of story.

  1. dave a

    Fresh-Faced Recruit

    Joined: Jan 2002

    0

    You miss the point

    The inside of the store does NOT matter when you are considering how well they are acting as a "community neighbor." It's the OUTSIDE that's the point of the entire article. He acknowledges the lovely interior but decries the way Apple did not make any effort to either preserve the prior architectural triumph or the character of the area.

  1. Makosuke

    Fresh-Faced Recruit

    Joined: Aug 2001

    0

    Half on target.

    If the building is really that ugly (and more importantly, out of place), then the city should've said something at an earlier stage of the design--they certainly could have.

    On the other hand, I agree that despite the building's minimalist chic, it could've done a better job of being an attractive part of a neighborhood instead of a monolithic icon.

    I'm a big fan of integrated design; if everything in the area looked like that, no complaints (though having office or residential space above retail is always a cool thing--every US city should REQUIRE that to build a building). But if it doesn't fit, it'd have been nice to make it look a bit more in tune.

    But, hey, they're going all out as a community member on the inside, and it is their iconic flagship store, so cut the guys some slack.

  1. inkswamp

    Fresh-Faced Recruit

    Joined: Feb 2003

    0

    Windowless on purpose?

    Um... Windowless? A store without Windows? Am I the only one who suspects this might be a structural type of metaphor? Sounds pretty pretentious, huh, but it sounds exactly like the kind of thing Steve Jobs is known for. And frankly, I hope it was done on purpose. It's fairly clever.

    You ever click and hold on the Finder icon in the Dock when there are no finder windows open. Notice that instead of "none" or "empty" we see "No Windows." Curious that it just happens to be capitalized like that. :^)

  1. kuzelnik

    Fresh-Faced Recruit

    Joined: Mar 2000

    0

    ummm....

    "If it's too loud, you're too old."

  1. porieux

    Baninated

    Joined: Mar 2001

    0

    whats the point?

    What is the point here?

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

    0

    Re: you miss the point

    The inside of the store does NOT matter when you are considering how well they are acting as a "community neighbor." It's the OUTSIDE that's the point of the entire article. He acknowledges the lovely interior but decries the way Apple did not make any effort to either preserve the prior architectural triumph or the character of the area.

    So when companies go into the 'slums' to put up buildings, they should be forced to make them decrepit looking, with broken windows, dirty exteriors, lots of graffiti, etc?

    Oh, and for this:
    So why has this bastion of creativity dropped a windowless box two blocks from Union Square?"

    It doesn't take any creativity to put in a building that looks like every other building in the neighborhood. I would think this actually shows they were 'thinking different', adding a 'creative twist' to their stores and neighborhood look.

Login Here

Not a member of the MacNN forums? Register now for free.

 
close
Photo
toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

iHome iW2 AirPlay speaker

iHome generally isn't known as a luxury brand when it comes to audio, but it is prolific -- the company's docks and speakers are every ...

Logitech Ultrathin Keyboard Cover

One of the iPad's main weaknesses has always been productivity. It's not a question of apps; while it has taken a little time for a na ...

Logitech UE Air Speaker

If maybe a little more slowly than Apple would like, AirPlay is becoming a staple of the wireless speaker market for iOS devices. The ...

toggle

Most Commented