updated 08:15 am EDT, Tue April 13, 2004
iTMS ignored 18-25 group
In an article that analyzes the ever-changing media industry and the influences that a younger, more savvy generation is having on age-old stalwarts, Apple VP of applications Eddie Cue tells The Financial Times that in launching the iTunes Music Store, that media companies often cherish. "We thought the 18-25 age group was a lost cause because they've been downloading [music] for free for years. The under-10 crew and the over-25 crew is where we're aimed." While Apple has sold over 50 million tracks since the music store's inception, Apple does not disclose demographic information about those customers.