updated 09:00 pm EDT, Thu April 8, 2004
Office 2004 ads
With the availability of for Mac just weeks away, Microsoft today revealed its new print advertising campaign that will start appearing this month. "Each of the campaign's print ads convey that even deep inside the most imaginative professional there is still an inner type A personality who wants to work smarter."
The three print ads were created by McCann-Erickson San Francisco and photographed by Erwin Olaf of Amsterdam. Olaf also photographed the popular Heineken and Diesel ads. The Office 2004 print ads include the following themes:
forward to expenses, presentations and memos, the Other You eats 'em for
while the other you runs it by your boss, the client and legal.
the Other You gains a reputation as a serious go-getter.