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Microsoft Office 2004 for Mac Ad Campaign

updated 09:00 pm EDT, Thu April 8, 2004

Office 2004 ads

With the availability of for Mac just weeks away, Microsoft today revealed its new print advertising campaign that will start appearing this month. "Each of the campaign's print ads convey that even deep inside the most imaginative professional there is still an inner type A personality who wants to work smarter."

The three print ads were created by McCann-Erickson San Francisco and photographed by Erwin Olaf of Amsterdam. Olaf also photographed the popular Heineken and Diesel ads. The Office 2004 print ads include the following themes:



  • Explore your buttoned-up alter ego. While you may not look
    forward to expenses, presentations and memos, the Other You eats 'em for
    breakfast.
  • Cultivate your corporate self. Focus on coming up with the idea
    while the other you runs it by your boss, the client and legal.
  • Get in touch with your inner suit. Remain a free thinker while
    the Other You gains a reputation as a serious go-getter.




    by MacNN Staff

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