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Microsoft Office 2004 for Mac Ad Campaign

updated 09:00 pm EDT, Thu April 8, 2004

Office 2004 ads

With the availability of for Mac just weeks away, Microsoft today revealed its new print advertising campaign that will start appearing this month. "Each of the campaign's print ads convey that even deep inside the most imaginative professional there is still an inner type A personality who wants to work smarter."

The three print ads were created by McCann-Erickson San Francisco and photographed by Erwin Olaf of Amsterdam. Olaf also photographed the popular Heineken and Diesel ads. The Office 2004 print ads include the following themes:



  • Explore your buttoned-up alter ego. While you may not look
    forward to expenses, presentations and memos, the Other You eats 'em for
    breakfast.
  • Cultivate your corporate self. Focus on coming up with the idea
    while the other you runs it by your boss, the client and legal.
  • Get in touch with your inner suit. Remain a free thinker while
    the Other You gains a reputation as a serious go-getter.

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    Previous Comments

    Huh?

    04/08, 09:42pm reply

    Is this a belated April Fools' Joke?

    Well, no, I guess not. Hmm...this reminds me of Dilbert marketing jokes...Scott Adams didn't write these for fun, did he?

    Did people actually get paid to think up this ****?

    Jared

    GaelDesign

    Junior Member

    Joined: Apr 2001

    0

    Well whatever it is

    04/08, 10:00pm reply

    I don't think it is an april fools jokes. Microsoft is trying too hard to be funny and hip. their ads suck and their segments during developer expos are laughable not in the way ms wants but that they are pathetic. * anyone remember the matrix thing?

    I think they should go with Microsoft office 2004 Mac it's iLife for your the rest of your life.

    Truepop

    Mac Elite

    Joined: Mar 2003

    0

    iLife

    04/09, 12:47am reply

    Yeah iLife for the rest of your life. Once again the only good thing that Microsoft can do is copy Apple (and this time Steve Jobs personally).

    One of these days MS is going to shock the world and actually come up with an idea. It probably won't be much but the world will stand still, Michael Dell will claim to have started Microsoft and Apple will release Mac OS LXIII right on time still several years ahead of Longlonglonglonghorn.

    beeble

    Fresh-Faced Recruit

    Joined: Mar 2004

    0

    I

    04/09, 02:30am reply

    I really hope Apple cleans up AppleWorks soon. Its not even that bad, it doesn't need that much work. Clean it up, and make it FREE. BAM!

    l008com

    Professional Poster

    Joined: Jan 2000

    0

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