toggle

AAPL Stock: 111.78 ( -0.87 )

Printed from http://www.macnn.com

BW: Apple Stores are not growing Mac market share

updated 09:20 am EDT, Wed April 7, 2004

Apple Stores review

BusinessWeek says that the Apple Stores are not : "Still, the proof is in the number of new Apple users, and that remains discouraging. In tech tracker International Data Corp.'s latest tally of computer market share, Apple's piece of the U.S computer pie slid from 3.5% in 2002 to 3.2% in 2003. The decline also speaks volumes about Apple's campaign to woo switchers -- if they were coming over in any significant numbers, then Apple would be growing faster than the broad PC market."




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. riverfreak

    Joined: Dec 1969

    0

    This is a percentage!

    Do business people actually understand statistics? How fast did the computer sector grow?

  1. rok

    Joined: Dec 1969

    0

    Dear Business Week

    yes, when a company replaces 97 windows-based computers at the same time apple converts three home users to mac, that totals three percent.

    but my company has two users who must use windows-based pc's at work because the software they work in is only available for windows (and too big to run in virtual pc), and the IT dept. will not support macs (h***, they hate the two of us who use them now, and we ask them for help once every couple of MONTHS). but those users are still happily using macs at home.

    i swear, apple needs some friggin' huge company to replace their pc's with macs ONCE, and you'll see a significant spike in "market share", even though i doubt many of those people will run otu and get a mac for home.

    statistics are c***.

  1. Zaren

    Joined: Dec 1969

    0

    This has been explained..

    repeatedly in the past:

    Market share, while great to quote when it's big, it's a totally relevant statistic.

    If the market is growing at a faster rate than a product's rate of adoption, their market share WILL shrink. For example, If the market is 100 widgets, and FruitCo sells 10 widgets to that market, their market share is 10%. If the market increases to 100 widgets, and FruitCo sells 5 more widgets to that market, their sales INCREASE by 50%, while their market share DECREASES to 7.5% of the market.

    Apple could have sold (based on totally arbitrary numbers) 1 million more computers last year, but if the market expanded by 10 million from a base of 500 million, it wouldn't have had a positive effect on market share. It would have had an awesome effect on the installed user base, though.

    (Mind you, I'm a geek by trade, and not a business major, but that all seems to be accurate.)

  1. Zaren

    Joined: Dec 1969

    0

    Oops

    "a totally relevant statistic"

    That should have been "a totally IRrelevant statistic"

  1. Zaren

    Joined: Dec 1969

    0

    dambit

    "If the market increases to 100 widgets..."

    should also be increases BY 100 widgets.

    (This'll teach me not to proodread before posting...)

  1. beeble

    Joined: Dec 1969

    0

    Proodread!

    LOL

  1. Zaren

    Joined: Dec 1969

    0

    okay, I'm done

    no more comments from me ANYWHERE today :p

  1. leperkuhn

    Joined: Dec 1969

    0

    If there was a problem

    There would be a real problem if the actual user base was shrinking, IE if people were throwing their macs away in disgust and buying windows pcs. But we really would have no way of knowing that....

  1. macimmortal

    Joined: Dec 1969

    0

    Buy a helmet...

    ...the sky is falling again today.

  1. ValkRaider

    Joined: Dec 1969

    0

    Market share = sales.

    One thing that annoys me is that these numbers take into consideration only sales of the hardware.

    Apple hardware has a longer usable life - and Apple users typically use hardware for longer than Windows users. I know that when I was a Wintel user I had to replace my PC once or so every three years. Apple products are more along the 4 to 5 year cycle. So the number of *Users* is different than the number of market share.

    Also, PCs can be sold for several different OSs - which market share doesn't account for either. So is a PC buyer running Linux the same as one running WindowsXP? When it comes to market share - yes. When it comes to real world statistics, probably not.

    And finally - many PC purchases are not for *users* in the traditional sense. Maybe a shared computer for a Library or Lab. Maybe a computer for a media center or car... So while they do sell hardware for these types of things, it again is not an actual 1 to 1 comparison of users.

    So in reality I think that Apple has a larger percentage of the USER BASE than their MARKET SHARE would imply...

    And of course all the other good stuff people have been commenting on...

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lackin ...

toggle

Most Commented