toggle

AAPL Stock: 570.56 ( + 13.59 )

Apple ranks average for online customer satisfaction

updated 09:25 am EDT, Mon April 5, 2004

Apple average online


Apple places in the middle of the pack for online customer service in Spring 2004, according to a new report from . With a score of 6.6, Apple places slightly below average (6.8) in the Computer Products & Services sector. The study was conducted by "interviewing a representative sample of the adult Internet population" and measured indicators of simplicity (ease of navigation), privacy (respects customer privacy), attitude (customer-focus of site), transparency (open and honest policies), responsiveness (quick and thorough responses to inquiries) and principles (values and respects customer data).


by MacNN Staff

print
email
(2)

TAGS :

 Apple

Related Articles

Recent Articles

toggle

Comments

  1. osiris

    Addicted to MacNN

    Joined: Sep 2000

    0
    04/05, 11:01am | report spam | Reply |

    no surprise

    Though Apple makes great products, the online support pages are a bewildering array of useless answers. Heaven forbid if you're searching for something more than a month old, or too technical. Great for newbies with simplistic questions, other than that it takes deep digging for answers.

  1. z10n

    Fresh-Faced Recruit

    Joined: Oct 2003

    0
    04/05, 01:46pm | report spam | Reply |

    Yep

    Thumbs up to the amount of information at apple's site if you're willing to spend the time looking for it. Likewise helpful is the energetic mac community discussion.

    Thumbs down to Apple employee interaction. Answers are stiff and incredibly impersonal. You might as well be talking to a machine. So in other words, the support forums are basically community forums to boost apple.com traffic. They are certainly not for getting answers from real apple employees.

Login Here

Not a member of the MacNN forums? Register now for free.

 
close
Photo
toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

iHome iW2 AirPlay speaker

iHome generally isn't known as a luxury brand when it comes to audio, but it is prolific -- the company's docks and speakers are every ...

Logitech Ultrathin Keyboard Cover

One of the iPad's main weaknesses has always been productivity. It's not a question of apps; while it has taken a little time for a na ...

Logitech UE Air Speaker

If maybe a little more slowly than Apple would like, AirPlay is becoming a staple of the wireless speaker market for iOS devices. The ...

toggle

Most Commented

 

Popular News