Digilink announces MediaBase PuMa
updated 08:00 am EST, Thu April 1, 2004
MediaBase PuMa
Digilink is expected to launch (Publication Manager) at Seybold Seminars in Amsterdam. The new application is designed for the publication process and "streamlines the complex communication and proofing processes between different departments and it automates the workflow from copywriting to full pages." It features functions for status/overview, editors, photographers, copy writers, graphical designers, and plate printing. PuMa is fully web-based, is integradd with MediaBase asset management system, and includes an optional AdBooking system for advertising management, which supports planning and management of ads and supplied materials.





