updated 11:30 am EST, Thu April 1, 2004
Apple launches ProCare
Apple has launched . The $100 membership offers rapid repairs (next-day turnaround on in-store repairs), up to seven-day advance reservations with a Genius at any Apple store's Genius Bar, "complete setup" (transfer of old files with a new CPU purchase), free one-hour workshops, exclusive discounts, price guarantee ("will match the price at any other store"), and free help setting up a Mac and connecting peripherals. Current Pro Card customers can bring in their Pro Card to a local Apple Retail Store by July 31, 2004 and receive a free ProCare card with one-year of membership.