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Apple launches ProCare at Apple Stores

updated 11:30 am EST, Thu April 1, 2004

Apple launches ProCare


Apple has launched . The $100 membership offers rapid repairs (next-day turnaround on in-store repairs), up to seven-day advance reservations with a Genius at any Apple store's Genius Bar, "complete setup" (transfer of old files with a new CPU purchase), free one-hour workshops, exclusive discounts, price guarantee ("will match the price at any other store"), and free help setting up a Mac and connecting peripherals. Current Pro Card customers can bring in their Pro Card to a local Apple Retail Store by July 31, 2004 and receive a free ProCare card with one-year of membership.


by MacNN Staff

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  1. bfalchuk

    Fresh-Faced Recruit

    Joined: Jul 2003

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    04/01, 11:41am | report spam | Reply |

    discounts?

    This is very interesting. I'd go for it if I knew more about these discounts.

  1. benhur

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    Joined: Jan 2001

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    04/01, 11:54am | report spam | Reply |

    interesting

    although it shouldn't be hard for apple to match prices since they undercut their own Apple resellers. Is it only for Apple products? Do I have to pay a $100 for each machine or can I get the benefits just paying once?

  1. Ashley Grayson

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    Joined: Jul 2003

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    04/01, 11:56am | report spam | Reply |

    An April Fools joke

    Come on guys, look at the claims:

    Test-Drive. Try all of the latest Apple hardware in our store, before you buy. (Can't you do this already?)

    Take It Home Today. Purchase any Mac, software, or accessory from our store inventory and take it with you today. (Isn't this what retail is all about?)

  1. Kenneth

    Addicted to MacNN

    Joined: Mar 1999

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    04/01, 01:24pm | report spam | Reply |

    Test drive

    Right.. it sounds strange to me.
    Latest meaning that if I have the ProCare card.. I can go into the back door of the store and try out the PowerBook G5?

  1. paulc

    Junior Member

    Joined: Aug 2000

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    04/01, 01:51pm | report spam | Reply |

    It means...

    that you can make an appointment at the Bar and get the wrong/bad infroamtion without having to actually wait for it!

    Face it, it's also just another nail in the coffin of independent dealers. Which guarentees that less and less units will get sold.

  1. adammull

    Fresh-Faced Recruit

    Joined: Mar 2004

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    04/01, 02:30pm | report spam | Reply |

    Right....

    Hmm. Apple ProCare means what exactly? I already am a Mac genius and would not wait seven days to talk to one if I needed too. I mean this has been rumored for weeks and then it finally hits, and it even seems like a ridiculous April Fool's joke. I mean, the ability to take my computer home the same day! Wow! Ability to touch the hardware? Gosh, I mean I wonder how that will differ from yesterday when I saw a guy spend 30 minutes checking his email and making an iMovie. Hands on means what? Hands up the Mac Genius? Hands on the sweet ProCare special room where everybody knows your name? Hands on???? I love Apple to death and am even having trouble making fun of them but this just seems too bad to be true. I have read the above over and over and I just don't see why you would pay $99 to the Apple store for nothing. NOTHING. I'm speechless.

  1. adammull

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    Joined: Mar 2004

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    04/01, 02:36pm | report spam | Reply |

    Right Again....

    I got it. Maybe the ProCare card will offer me even more bitchin' discounts like the ones .Mac gives me. I mean really, seriously I love .Mac for iSync and Homepage and everything else, but free trial of Super Pop and Drop? Nanosaur discount? Wow. Gosh. Panther training? Awesome. Stick to hardware that is light years better than anything else and with Software that knocks me socks off. Don't offer me lame a** add-ons to my store purchase and turn into every other Best Buy or Circuit City. You know how everything you buy at Best Buy the guy at the register offers you like an extended SUPER AWESOME warranty? I just hope Apple does not go this way. When I buy a copy of Final Cut, or maybe some headphones for my iPod, I don't want to be offered a 12 step program of coverage or the ability to ask the Super Mega Genius how to install it. This is my forecast of what will happen though. Stay tuned. Ok, off soapbox sorry.

  1. testudo

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    Joined: Aug 2001

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    04/01, 03:29pm | report spam | Reply |

    Re: Right again

    . You know how everything you buy at Best Buy the guy at the register offers you like an extended SUPER AWESOME warranty?

    Yeah, I was offered an extended warranty on a $29 network card at Compusa for just $19. Woohoo! At Best Buy, checking out TVs, saw extended warranties on $400 TVs going for $199. I can see it perhaps on an expensive (re: big screen TV or laptop computer) item, but generally they are completely useless.

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