updated 10:15 am EST, Mon March 29, 2004
Apple customer base
Tom Yager's most recent Ahead of the Curve column for InfoWorld tackles , which the company is able to capitalize off of. "Members of a core group feel recognized and protected, as though their preferred vendor exists to serve them alone. To those who only need PowerBooks, Apple is a notebook maker. If you make music or author DVDs, Apple is exclusively devoted to the needs of creative professionals. If you're in business, Apple puts high-density Unix servers and storage in the PC price range; they're a budding enterprise vendor. Pretty smart."