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eWEEK: Sony vs. Apple

updated 03:15 pm EST, Wed March 17, 2004

Sony vs. Apple

eWEEK feature's on says that Sony "is the closest thing the Windows world has to an Apple Computer. It is also the company that should be the natural winner when it comes to the upcoming convergence in the consumer electronics space. Unfortunately, Sony has had execution issues that have made me doubt it will ever step up to its potential.... Looking at the Apple vs. Sony dynamic, which is where the competition between the Wintel and Apple platforms should be the most dramatic, I don't see much in the way of excitement. The Apple Switcher campaign was actually well-done, but it failed miserably, and I don't see people moving from Apple machines that much anymore, either."

by MacNN Staff





  1. piot

    Joined: Dec 1969


    Three pages of.....


  1. porieux

    Joined: Dec 1969


    he's misstra know it all

    What proof for the assertion that the switcher campaign 'failed miserably'?? Does he even know what the goals/metrics for judging the campaign are?

  1. cfenger

    Joined: Dec 1969


    No switchers?

    Granted, my observations may not reveal as much as I think they do, but the number of "UNIX/Linux/Windows on an Intel box" users who are publicly singing OSXs praises in blogs throughout the web, and who speak of recent Apple hardware acquisitions (mostly laptops), HAVE to be generating positive flow from their old platform of choice to Apple. I know that even Apple has said that the switch campaign was not the success they had hoped it would be, but surely it hasn't been a "miserable failure." Apple has not been losing customers through this period... they've been gaining and will continue to do so. MHO.

  1. JeffHarris

    Joined: Dec 1969



    The guy mentions vague and subjective possiblities based on prototypes he's seen (hiding behind an NDA). Perfectly Pointless.

    The Switcher campaign failed miserably. Huh? I've seen many Windows people moving over to Macintosh in recent months. And these are people I NEVER thought would. Why? Mac OS X, hatred and dis/mistrust of Microsoft, weary of platform and application instability, things almost working, viruses.

    Face it, Macs are just plain beautiful. From the packaging to the hardware through how it feels to use them.

    Let's not fail to mention Apple's stealth weapon: the iPod. Through iPods, people actually are starting to "GET" Apple and Macs.

  1. medmuse

    Joined: Dec 1969



    Is it just me or is there no real point to this article? A lot of electrons were inconvenienced for nothing.

  1. chas_m




    I think the easiest thing to do would simply be for everyone on this forum who came to us from the Dark Side to send Enderle an email saying simply that they switched. And make sure to have your switcher friends send one too.

    At least he'd know that Apple's "Switch" campaign, while not the Earth-shattering success some pie-in-the-sky types might have hoped for, was no more of a failure than Apple's "mere" 75M songs sold is.

  1. ghost_flash

    Joined: Dec 1969


    It's like he has a

    problem with people who have switched.

    Denial isn't just a river in Egypt.


  1. Sydney Tsai

    Joined: Dec 1969


    The covert campaign

    The convert campaign is much worst then the switcher one. ;)
    Anyone know what's the convert ads?

  1. Dame Scribble

    Joined: Dec 1969


    RE: "Switcher"

    " I think the easiest thing to do would simply be for everyone on this forum who came to us from the Dark Side to send Enderle an email saying simply that they switched. And make sure to have your switcher friends send one too."
    Can I be first? I came over to the macintosh platform after being fed up with windows, it's crashes, and the utterly useless and bloated 'creative' program, "Publisher." That stroke of engineering genius drove me from my Sony Vaio DIRECTLY to my first mac, the old-school G4 tower. Haven't looked back since, and frankly, no one I know who has switched ever regretted doing so. What can one say? Windows and the machines that run it blows-and that's inlcuding Sony hardware. Son'y rep is WAY overblown, IMHO.
    ah well. My $0.02.

  1. klinux

    Joined: Dec 1969



    Woa, some of your guys are so blind with "What proof for the assertion that the switcher campaign 'failed miserably'?"

    The proof is that if it was a brilliant success, there would be no doubt and we'd all hear about it! You would hear Jobs crow about this endlessly in the keyote speeches. You would see literally tons of people dropping their cheap PCs for $$$ for high performing G5s or drop ugly "desktop replacement" laptops with the svelte Powerbooks or elegant iBooks. You would see # of Apple units shipped skyrocket!

    You do not see all of those, do you?

    It is a cute campaign. It got lots of buzz. It got some people to switch. But it definitely was not a success.

    Stop taking this personally - Apple is a "beautiful" thing and you just get - you are close to being a zealot!

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