toggle

AAPL Stock: 442.93 ( 0 )

http://www.macnn.com/articles/04/03/17/sony.vs..apple/

eWEEK: Sony vs. Apple

updated 03:15 pm EST, Wed March 17, 2004

 

Sony vs. Apple


eWEEK feature's on says that Sony "is the closest thing the Windows world has to an Apple Computer. It is also the company that should be the natural winner when it comes to the upcoming convergence in the consumer electronics space. Unfortunately, Sony has had execution issues that have made me doubt it will ever step up to its potential.... Looking at the Apple vs. Sony dynamic, which is where the competition between the Wintel and Apple platforms should be the most dramatic, I don't see much in the way of excitement. The Apple Switcher campaign was actually well-done, but it failed miserably, and I don't see people moving from Apple machines that much anymore, either."


by MacNN Staff

Post tools:

TAGS :

 Apple

Related Articles

Recent Articles

toggle

Comments

  1. piot

    Forum Regular

    Joined: Oct 2001

    0
    03/17, 03:35pm | report spam | Reply |

    Three pages of.....

    .......nothing!

  1. porieux

    Baninated

    Joined: Mar 2001

    0
    03/17, 03:37pm | report spam | Reply |

    he's misstra know it all

    What proof for the assertion that the switcher campaign 'failed miserably'?? Does he even know what the goals/metrics for judging the campaign are?

  1. cfenger

    Fresh-Faced Recruit

    Joined: Aug 2000

    0
    03/17, 03:40pm | report spam | Reply |

    No switchers?

    Granted, my observations may not reveal as much as I think they do, but the number of "UNIX/Linux/Windows on an Intel box" users who are publicly singing OSXs praises in blogs throughout the web, and who speak of recent Apple hardware acquisitions (mostly laptops), HAVE to be generating positive flow from their old platform of choice to Apple. I know that even Apple has said that the switch campaign was not the success they had hoped it would be, but surely it hasn't been a "miserable failure." Apple has not been losing customers through this period... they've been gaining and will continue to do so. MHO.

  1. JeffHarris

    Fresh-Faced Recruit

    Joined: Oct 1999

    0
    03/17, 03:42pm | report spam | Reply |

    HUH?

    The guy mentions vague and subjective possiblities based on prototypes he's seen (hiding behind an NDA). Perfectly Pointless.

    The Switcher campaign failed miserably. Huh? I've seen many Windows people moving over to Macintosh in recent months. And these are people I NEVER thought would. Why? Mac OS X, hatred and dis/mistrust of Microsoft, weary of platform and application instability, things almost working, viruses.

    Face it, Macs are just plain beautiful. From the packaging to the hardware through how it feels to use them.

    Let's not fail to mention Apple's stealth weapon: the iPod. Through iPods, people actually are starting to "GET" Apple and Macs.

  1. medmuse

    Fresh-Faced Recruit

    Joined: Nov 2002

    0
    03/17, 03:53pm | report spam | Reply |

    Uh...

    Is it just me or is there no real point to this article? A lot of electrons were inconvenienced for nothing.

  1. chas_m

    Moderator

    Joined: Aug 2001

    0
    03/17, 04:20pm | report spam | Reply |

    Switcher

    I think the easiest thing to do would simply be for everyone on this forum who came to us from the Dark Side to send Enderle an email saying simply that they switched. And make sure to have your switcher friends send one too.

    At least he'd know that Apple's "Switch" campaign, while not the Earth-shattering success some pie-in-the-sky types might have hoped for, was no more of a failure than Apple's "mere" 75M songs sold is.

  1. ghost_flash

    Professional Poster

    Joined: Feb 2003

    0
    03/17, 04:23pm | report spam | Reply |

    It's like he has a

    problem with people who have switched.

    Denial isn't just a river in Egypt.

    :

  1. Sydney Tsai

    Fresh-Faced Recruit

    Joined: Feb 2002

    0
    03/17, 04:57pm | report spam | Reply |

    The covert campaign

    The convert campaign is much worst then the switcher one. ;)
    Anyone know what's the convert ads?

  1. Dame Scribble

    Fresh-Faced Recruit

    Joined: Mar 2004

    0
    03/17, 05:00pm | report spam | Reply |

    RE: "Switcher"

    " I think the easiest thing to do would simply be for everyone on this forum who came to us from the Dark Side to send Enderle an email saying simply that they switched. And make sure to have your switcher friends send one too."
    Can I be first? I came over to the macintosh platform after being fed up with windows, it's crashes, and the utterly useless and bloated 'creative' program, "Publisher." That stroke of engineering genius drove me from my Sony Vaio DIRECTLY to my first mac, the old-school G4 tower. Haven't looked back since, and frankly, no one I know who has switched ever regretted doing so. What can one say? Windows and the machines that run it blows-and that's inlcuding Sony hardware. Son'y rep is WAY overblown, IMHO.
    ah well. My $0.02.
    -d.

  1. klinux

    Senior User

    Joined: Jul 2002

    0
    03/17, 05:06pm | report spam | Reply |

    Duh

    Woa, some of your guys are so blind with "What proof for the assertion that the switcher campaign 'failed miserably'?"

    The proof is that if it was a brilliant success, there would be no doubt and we'd all hear about it! You would hear Jobs crow about this endlessly in the keyote speeches. You would see literally tons of people dropping their cheap PCs for $$$ for high performing G5s or drop ugly "desktop replacement" laptops with the svelte Powerbooks or elegant iBooks. You would see # of Apple units shipped skyrocket!

    You do not see all of those, do you?

    It is a cute campaign. It got lots of buzz. It got some people to switch. But it definitely was not a success.

    Stop taking this personally - Apple is a "beautiful" thing and you just get - you are close to being a zealot!

Show More Comments

Login Here

Not a member of the MacNN forums? Register now for free.

 
close
Photo
toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

MaxUpgrades MaxConnect for 2006-2008 Mac Pro

Nobody outside of Cupertino's privileged bunch knows the future of the Mac Pro line for sure. Despite Apple's reluctance to tell us wh ...

Brother HL-3170CDW LED Printer

We've mentioned before that we are far from a paperless society. For now, at least, there are tasks that require a piece of paper for ...

HTC One

It is hard to overstate just how critically important the HTC One is to the Taiwanese company’s fortunes. Despite its alarming decline ...

toggle

Most Commented

 

Popular News