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Pepsi-iTunes cap redemptions missing mark

updated 07:20 am EST, Tue March 16, 2004

Pepsi-iTunes falling short

The Wall Street Journal (paid subscription required) has picked up the story of Apple's expected revised their stories/headlines after receiving feedback about story slant regarding the self-imposed song goal.)




by MacNN Staff

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  1. bojangles

    Joined: Dec 1969

    0

    I’d redeem my caps…

    …but they only put them on Pepsi, Diet Pepsi, and Sierra Mist. We don’t drink any of those, due to dietary restrictions. Why couldn’t it just be across the line? :-

  1. macnn2

    Joined: Dec 1969

    0

    Re:i'd redeem my caps

    Because the whole point of Pepsi teaming with Apple was to sell whatever product needed a boost in sales

  1. cranfordio

    Joined: Dec 1969

    0

    Re:i'd redeem my caps

    I normally drink Sprite so I decided to drink Sierra Mist, and since this promotion has started I must have purchased close to 20 bottles and none of them were winners. So, I am now back to Sprite.

  1. piot

    Joined: Dec 1969

    0

    Mac News Network?

    Why is Macnn churning up all the news from various sites that have all got there from the original Cnet article?
    How come you didn't report the original Apple press release. http://www.apple.com/pr/library/2004/mar/15itunes.html

    50 million songs in less than 11 months. Current rate of 2.5 million a week.

    Thats 4 tunes sold every second! I am pretty sure that the guys at Napster, BuyMusic et al, are not believing all the negative spin that started with one "journalist's" slanted view of the facts.

  1. andrewhicks

    Joined: Dec 1969

    0

    Estimates

    Well, Apple has completely revolutionised the music download business in the first place, leaving everyone to play catch up (after Apple showed how successfully it could be implemented). When doing this, they blew everyones mind by setting a target that seemed relatively high. 100 million songs downloaded in a year. I remember seeing that and thinking wow!

    Now looking at the figures, they are not going to be far off. We will know once the final figures are in at the end of April, but given the current trend, even if they only make around 80 million, that's still only a 20% margin of error or less, on a projection for a business that was previously unprecedented. If the Pepsi redemption had been higher (30% say), then they would have made it. Given a month's margin of error, they still might.

    How on earth this can be taken negatively is beyond me. These figures are still only for USA. Once the store goes global, these figures may well double, leading to 160-200 million downloads a year. With the best platform for buying, organizing and listening, more songs being added, a demonstration that this just plain works, this is looking very healthy.

    Way to go Apple for showing everyone else how it should be done. Shame on the sloppy journalists wanting to find any excuse to forget what a milestone achievement this is and put the store down.

  1. graey

    Joined: Dec 1969

    0

    Cranfordio

    Not one winner? I haven't had a SINGLE loser. When you grab the bottle hold it at an angle and you can see the caps liner and the words. LOL. AT least you can with the Sierra Mist.

  1. iolaire

    Joined: Dec 1969

    0

    re promotion targets

    I could well see how Apple is surprised at the low redemption rates from the promotion. I've be surprised at how limited the promotion is - so far I've only seen them at a Harris Teeter in the check out isle cooler in Virginia. Now I'm sure they are at 7-11 all around me but I do not shop at 7-11 and thus do not see them.

    When they announced the promotion I expected the caps to be everywhere. I planned to by a few six packs to get a few free songs - at a price of about 25% more than six pack cans. However it turned out that they must only be available on $1.29 refrigerator bottles - at that price unless you already drink those bottles who (who being affluent purchasers of high value Apple products) would buy extra for a 1 in 3 chance - or sit around tilting bottles?

    Hopefully Apple intended this promotion to be targeting convince store clients?
    iolaire

  1. smaffei

    Joined: Dec 1969

    0

    All your iTunes caps..

    ...are belong to us.

  1. richmackey

    Joined: Dec 1969

    0

    No Sierra Mist in Chicago

    I live in Chicago and we got our Pepsi/iTunes bottles very late. I still have yet to see any Sierra Mist bottles in the city with iTunes winners. We still have SuperBowl bottles leftover in most convenience stores.

    My iTunes ratio (forced to drink Pepsi): 6 wins, 1 loss (only tipped twice).

  1. Eriamjh

    Joined: Dec 1969

    0

    Tilting doesn't work...

    ...for vending machines!

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